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Novo Industri (Spanish Version)
Porter, Michael E.; Enright, Michael J.Case HBS-302S38StrategyDescribe la estructura de la industria de la insulina, un tratamiento para la diabetes y la estrategia de Novo y la posición competitiva a principios de 1982. La industria está experimentando un cambio significativo y Novo debe decidir cómo defender y construir su posición internacional. Diseñado como un caso temprano en la estrategia global. La clase se puede entender cómo Novo ha competido a nivel internacional en el pasado, cómo se relaciona c...Starting at €8.20
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CFM International, Inc. (Spanish version)
Enright, Michael J.Case HBS-720S10StrategyIn April 1987 the management team of CFM International, Inc. (CFMI) was considering developing a new jet engine for the Airbus A340. The withdrawal of a competitor's engine had created an unforeseen opportunity for CFMI to re-enter a competition it had apparently lost several months earlier. Complicating the decision was the fact that CFMI was a corporation jointly and equally owned by General Electric (U.S.) and the Societe Nationale d'Etude et ...Starting at €8.20