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Disney (A): From Disneyland to Disney World, Learning the Art of Land Assembly
Wheeler, Michael A.; Levenson, GeorgiaCase HBS-898018-EStrategyWalt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park.Starting at €8.20
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Disney (D): The Mouse in Times Square
Wheeler, Michael A.; Levenson, Georgia; Dretler, Thomas D.Case HBS-898021-EStrategySupplements the (C) case.Starting at €5.74
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Disney (A), (B), (C), and (D), Teaching Note
Wheeler, Michael A.; Levenson, GeorgiaTeaching Note HBS-898022-EStrategyTeaching Note for (9-898-018), (9-898-019), (9-898-020), and (9-898-021).Starting at €0.00
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Confidential Information for VERICOMP (Buyer) (Spanish version)
Wheeler, Michael A.Case HBS-812S12StrategyThe seller (Riggs Engineering) manufactures and services recycling equipment for the computer industry. The buyer (Vericomp) uses solvents in manufacturing chips. Though set in a high-tech industry, this exercise illustrates fundamental aspects of negotiation analysis that would apply in any situation--specifically, potential sources of joint gains and the tension between creating and claiming value. While it may be possible to reach a deal on pr...Starting at €8.20
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Disney (C): The Mouse in Times Square
Wheeler, Michael A.; Levenson, Georgia; Dretler, Thomas D.Case HBS-898020-EStrategyDisney's first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York's Times Square. Disney must negotiate with the city, state, and various nonprofit organizations focused on the redevelopment of Times Square.Starting at €5.74
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Discount and Hawkins Exercise: Confidential Instructions for Landlord (Spanish Version)
Wheeler, Michael A.Case HBS-810S11StrategyEsta simulación implica una negociación entre un desarrollador de bienes raíces y un arrendatario prospectivo en un centro comercial propuesto. Los estudiantes son asignados papeles, dan información confidencial, y se les pidió a tratar de romper el estancamiento sobre el "uso, misiones, y subarrendamiento" cláusula. Para reflexionar los resultados en clase debe ilustrar la posibilidad de generar ganancias conjuntas a través de la negociación bas...Starting at €8.20
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Confidential Information for RIGGS ENGINEERING (Seller) (Spanish version)
Wheeler, Michael A.Case HBS-812S11StrategyThe seller (Riggs Engineering) manufactures and services recycling equipment for the computer industry. The buyer (Vericomp) uses solvents in manufacturing chips. Though set in a high-tech industry, this exercise illustrates fundamental aspects of negotiation analysis that would apply in any situation--specifically, potential sources of joint gains and the tension between creating and claiming value. While it may be possible to reach a deal on pr...Starting at €8.20
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Negotiating with Emotion (Spanish version)
Leary, Kimberlyn; Pillemer, Julianna; Wheeler, Michael A.Article HBS-R1301GStrategylack of control, unpredictability, and the absence of feedback. This article includes a six-step warm-up exercise to help you prepare emotionally to negotiate effectively.Starting at €8.20
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Disney (B): The Third Battle of Bull Run
Wheeler, Michael A.; Levenson, GeorgiaCase HBS-898019-EStrategyThe saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented.Starting at €5.74
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Learning to Negotiate (Spanish Version)
Wheeler, Michael A.Case HBS-918S20StrategyEsta breve nota introduce al estudiante a los desafíos y recompensas de aprender a ser un negociador más hábil. La negociación requiere la integración de una visión analítica agudo con capacidades de inteligencia emocional.Starting at €8.20