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Which Levers Boost ROI
Cvar, Margeaux; Quelch, John A.Article HBS-F0706B-EStrategyCEOs looking for ways to improve ROI should examine the practices of similar companies in other industries.Starting at €8.20
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Google in China (A)
Quelch, John A.; Jocz, Katherine E.Case HBS-510071-EStrategyIn January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?Starting at €8.20
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Google in China (A) (Spanish version)
Quelch, John A.; Jocz, Katherine E.Case HBS-510S21StrategyIn January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?Starting at €8.20
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Cottle-Taylor: Expanding the Oral Care Group in India
Quelch, John A.; Zalosh, AlisaCase HBS-4350-EStrategyBrinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern oral-care products in India. Her boss, the VP of Marketing, believes her forecast is too conservative and suggests spending more money on promotions to boost sales by 30%. Patel must devel...Starting at €8.20
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Expanding the Oral Care Group in India (Spanish version)
Quelch, John A.; Zalosh, AlisaCase HBS-412S27StrategyBrinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern oral-care products in India. Her boss, the VP of Marketing, believes her forecast is too conservative and suggests spending more money on promotions to boost sales by 30%. Patel must devel...Starting at €8.20
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Which Levers Boost ROI (Spanish version)
Cvar, Margeaux; Quelch, John A.Article HBS-F0706BStrategyCEOs looking for ways to improve ROI should examine the practices of similar companies in other industries.Starting at €8.20
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