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Mastering the Intermediaries
Edelman, BenjaminArticle HBS-R1406F-EStrategyAlmost every retailer looks to Google to refer customers, and it's rare to find a manufacturer whose products aren't sold on Amazon. But these platforms can capture a disproportionate share of the value a company creates: Buy an app on iTunes, and Apple takes 30%. The author presents four strategies to help businesses reduce their dependence on powerful platforms: (1) Exploit the platform's need to be comprehensive. American Airlines' strong cove...Starting at €8.20
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Spontaneous Deregulation
Edelman, Benjamin; Geradin, DamienArticle HBS-R1604F-EStrategyPlatform businesses such as Airbnb and Uber have risen to success partly by sidestepping laws and regulations that encumber their traditional competitors. Such rule flouting is what the authors call "spontaneous private deregulation," and it's happening in a growing number of industries. The authors explain that businesses are most vulnerable to spontaneous deregulation when certain conditions hold. One, for example, is when regulations are exces...Starting at €8.20
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Microsoft adCenter
Coles, Peter A.; Edelman, BenjaminCase HBS-908049-EStrategyMicrosoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.Starting at €8.20
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Consumer Payment Systems - United States
Edelman, Benjamin; Hagiu, AndreiCase HBS-909006-EStrategyIn 2008, the US consumer payments landscape was characterized by the ongoing prevalence of credit and debit card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later and decoupled debit. This case presents the structure of these payment methods, focusing on incentives for both consumers and merchants, including direct costs, efficiency benefits, rebates, and treatment...Starting at €8.20
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Consumer Payment Systems - Japan
Edelman, Benjamin; Hagiu, AndreiCase HBS-909007-EStrategyIn 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that created new products, as well as the regulations that sometimes stood in the way. Throughout, the case identifies incentives for both consumers and merchants, including direct costs...Starting at €8.20
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Google Inc. (Abridged)
Edelman, Benjamin; Eisenmann, Thomas R.Case HBS-910032-EStrategyDescribes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertising. Another option is to branch int...Starting at €8.20
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Attack of the Clones: Birchbox Defends Against Copycat Competitors
Coles, Peter A.; Edelman, BenjaminCase HBS-912010-EStrategyBirchbox offers trial-sized beauty products delivered monthly by mail -- attracting rave reviews. Seeing the success of this model, numerous "copycat" clones seek to offer the same service. Many of these copycats focus on non-U.S. countries, but others are challenging Birchbox on its home territory. Can Birchbox defend its position? How?Starting at €8.20
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The Market Power of Platform-Mediated Networks
Edelman, BenjaminCase HBS-914029-EStrategyThis note provides criteria to evaluate the power of a platform-mediated network. For a company considering building such a network or an investor considering funding such an effort, this analysis reveals the scope and desirability of the opportunity. Meanwhile, for a company doing business with such a network, as a supplier or as a customer, this note provides strategies to shift the split of surplus to the company's benefit.Starting at €8.20
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Pricing and Partnership at Zillow, Inc., Teaching Note
Edelman, BenjaminTeaching Note HBS-914043-EStrategyTeaching note for case 913021.Starting at €0.00
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Optimization and Expansion at OpenTable
Edelman, Benjamin; Webster, Karen L.Case HBS-915003-EStrategyOpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card.Starting at €8.20