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Strategic Conversations at Suncorp Commercial Insurance (B)
Liedtka, Jeanne M.Case DARDEN-S-0160-EStrategyThe “Strategic Conversations at Suncorp Commercial Insurance” case series examines the actions taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strategy consultant 2nd Road, to build an aligned and committed workforce following a difficult merger with a rival insurer, Promina Group. The A case outlines both the process used, which features the widely participative “strategic conversation” developed...Starting at €5.74
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Strategic Conversations at Suncorp Commercial Insurance (C)
Liedtka, Jeanne M.Case DARDEN-S-0161-EStrategyThe “Strategic Conversations at Suncorp Commercial Insurance” case series examines the actions taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strategy consultant 2nd Road, to build an aligned and committed workforce following a difficult merger with a rival insurer, Promina Group. The A case outlines both the process used, which features the widely participative “strategic conversation” developed...Starting at €5.74
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Design Thinking in Action (C): Experimentation in Action at South Western Railway (ABRIDGED)
Liedtka, Jeanne M.Case DARDEN-S-0389-EStrategyThis abridged case, the third in a series that begins with “Design Thinking in Action (A): South Western Railway” (UVA-S-0377), describes two waves of experimentation undertaken by UK railway operator South Western Railway (SWR) and its design-consultancy partner, David Kester & Associates (DK&A), during the deliver stage of their joint project to improve customer experience at SWR. They had followed a classic design thinking methodology, discove...Starting at €5.74
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Design Thinking in Action (A): South Western Railway
Liedtka, Jeanne M.Case DARDEN-S-0377-EStrategyThe South Western Railway (SWR) case series examines a design thinking project from its inception to the final stages of experimentation, with a particular emphasis on the design of research strategies, both at the initial discovery stage and at the concluding testing stage. The A and B cases each conclude at a pivotal stage in the data-gathering process. The A case sets the design problem and its context and invites students to design a plan for...Starting at €8.20
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Design Thinking in Action (B): From Insights to Ideas at South Western Railway
Liedtka, Jeanne M.Case DARDEN-S-0378-EStrategyThis case, a follow-up to “Design Thinking in Action (A): South Western Railway” (UVA-S-0377), finds South Western Railway (SWR) and its design-consultancy partner, DK&A, beginning work on a project to improve passenger experience. The team followed a classic design thinking methodology, the Double Diamond, focused on four steps—discover, define, develop, and deliver—and created an ambitious three-month schedule to meet a tight delivery deadline....Starting at €5.74
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Got an Idea for Your Business? Test Your Assumptions!
Liedtka, Jeanne M.Article ART-3170-EInnovation and Change, StrategyBusiness people are primed to take action to change the present and solve problems. But by jumping straight to solutions before they have thoroughly explored the current reality of the user experience, their grand ideas may fall flat. Although starting with a solution is rarely the best way to go, the author provides tips for those who go this route, suggesting how they can still leverage the design-thinking model to test assumptions and get back...Starting at €8.20
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Strategic Conversations at Suncorp Commercial Insurance (A)
Liedtka, Jeanne M.Case DARDEN-S-0159-EStrategyThe “Strategic Conversations at Suncorp Commercial Insurance” case series examines the actions taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strategy consultant 2nd Road, to build an aligned and committed workforce following a difficult merger with a rival insurer, Promina Group. The A case outlines both the process used, which features the widely participative “strategic conversation” developed...Starting at €8.20
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Leading Innovation at Kelvingrove (A)
Liedtka, Jeanne M.; Salzman, RandyCase DARDEN-S-0162-EStrategyThis case series explores the leadership story of director Mark O’Neill as he oversees a major innovation initiative at Kelvingrove, Scotland’s most visited museum. The A case describes his background, philosophy, and the actions he takes over a period of more than a decade to win the support of both staff and funders for the innovation. The B case examines the reaction of the public and art critics. O’Neill arrives at Kelvingrove to find an inst...Starting at €8.20
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Leading Innovation at Kelvingrove (B)
Liedtka, Jeanne M.; Salzman, RandyCase DARDEN-S-0163-EStrategyThis case series explores the leadership story of director Mark O’Neill as he oversees a major innovation initiative at Kelvingrove, Scotland’s most visited museum. The A case describes his background, philosophy, and the actions he takes over a period of more than a decade to win the support of both staff and funders for the innovation. The B case examines the reaction of the public and art critics. O’Neill arrives at Kelvingrove to find an inst...Starting at €5.74
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Redhook Ale Brewery
Harris, Jared D.; Lenox, Michael; Liedtka, Jeanne M.; Goldberg, RebeccaCase DARDEN-S-0230-EStrategyIn 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there already were massive large-batch breweries that were profitable, publicly traded firms, Redhook was different: it embodied the ethos and grassroots beginnings of the microbrew movement. Still, Shipman wondered about the potential of the craft-brewing in...Starting at €8.20