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EU Holidays
Yew Hoong Wong; Singfat ChuCase IVEY-9B13E003-ECorporate Governance, Entrepreneurship, Service and Operations Management, StrategyThe profit margin for the travel agency industry in Singapore, which mostly offered travel packages to Asia and Europe, was very thin. An up-and-coming travel agency faced the dilemma of offering maximum customer satisfaction while keeping its operating cost (e.g., fees for its tour guides) low. Rather than simply assigning travel guides to tours by trial and error, a director of the travel agency decided to use an optimization template. This cas...Starting at €8.20
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LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions
Singfat Chu; Nitesh PandeyCase IVEY-9B17E004-ECorporate Governance, StrategyIn early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of Mic...Starting at €8.20
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TRIAS: Decision on Cable Ladder Production
Singfat Chu; Leo HermantoCase IVEY-9B16E002-ECorporate Governance, StrategyIn July 2015, PT Trias Indra Saputra (TRIAS), Indonesia’s leading welded cable ladder producer, had just won its largest-ever tender bid. The news could get even better if it adopted alternative materials that were potentially more profitable. The production director was tasked with weighing whether TRIAS should fulfill the tender using its traditional supplier or the new materials. While more expensive, the new materials would cut out several pr...Starting at €8.20
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Swiggy: Optimizing Cash Burn - Teaching Note
Singfat Chu; Venkata Praneeth TammirajuTeaching Note IVEY-8B18M194-EStrategyTeaching note for product 9B18M194.Starting at €0.00
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DHL Supply Chain
Singfat Chu; David RingroseCase IVEY-9B12E003-ECorporate Governance, Service and Operations Management, StrategyThe degradation of the environment has led many governments and customers to pressure businesses to make their operations more environmentally friendly. The case illustrates an effective example of corporate social responsibility. Specifically, it demonstrates how a small increase in a supply chain budget can drastically reduce carbon dioxide emissions in the transportation of LCD TVs from their manufacturing bases to a distribution centre.Starting at €8.20
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APLO: Optimal Supply of Street Lights
Singfat Chu; Nicole Lo; Clark Hsu; Masahiro Okumura; R.J. Guzman; Lisa SantosoCase IVEY-9B16E001-ECorporate Governance, StrategyAPLO was a reputable supplier of LED lighting systems for diverse countries from Taiwan to the United Kingdom. In 2015, APLO signed a contract to supply and install 30,000 pieces of 60-watt ecological street lights in several towns within one of Indonesia’s provinces. With over 250 million inhabitants, Indonesia was in dire need of modernizing its infrastructure as it expanded economically. Having already been contracted for street lighting in se...Starting at €8.20
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Denka Chemicals
Elly Miaw Ling Chia; Singfat ChuCase IVEY-9B14E007-ECorporate Governance, StrategyA manufacturer of over 75 grades of styrenic resins — used to make DVD cases, refrigerator trays, packaging materials and auto parts — faces a “transition loss” each time it switches production from one grade to another. A transition loss for each grade arises from the initial 16 metric tons produced, which are sub-standard and unsuitable for usage by customers. To the company, this implies a loss of resources (raw material and production cost) a...Starting at €8.20
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Swiggy: Optimizing Cash Burn
Singfat Chu; Venkata Praneeth TammirajuCase IVEY-9B18M194-EEntrepreneurship, StrategyBy August 2015, Swiggy, an on-demand food delivery start-up, had been operating for almost one year in Bengaluru, India. The exponential growth of the business was expected to persist. However, Swiggy was incurring a loss, or a cash burn, on each deliveryStarting at €8.20
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Precena Strategic Partners: Staff Relocation Cost Minimization
Singfat Chu; Takahisa TakadaCase IVEY-9B14E029-ECorporate Governance, Entrepreneurship, StrategyA Japanese management consultant company seeks to relocate some of its instructors for a period of between one and three months to Singapore in order to conduct its flagship course catering to Japanese expatriate managers. It must determine which instructors to select in order to minimize relocation costs while taking into account their productivity and availability and the number of courses booked over three future months. Cost minimization is c...Starting at €8.20
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Healthway Medical
Noel Yeo; Singfat ChuCase IVEY-9B13E007-ECorporate Governance, Entrepreneurship, StrategyA small publicly listed company is entertaining the idea of adding nursing home management to its medical value chain, which is currently focused on consultation. Management must rely on simulation in order to determine the feasibility of operating a nursing home according to admissions protocol and subsidies granted by a governmental agency.Starting at €8.20