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Alianzas: sumar para multiplicar
Cassiman, Bruno; Cordon, Carlos; Eisenhardt, K.M.; Ozcan, Pinar; Ramaswany, Venkat; Vollmann, ThomasDossier DOS-2Innovation and Change, Marketing, Service and Operations Management, StrategyMultiplique sus capacidades y cree más valor a través de la colaboración. El esfuerzo compartido tiene premio.Starting at €15.00
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Fiat's Strategic Alliance with Tata - Teaching Note
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarTeaching Note SMT-60-EInnovation and Change, StrategyThis case covers the automotive industry, Fiat and Tata's corporate background and provides an in-depth description of how the two sides came together and the entire pre-operational negotiation process. The case is set as of October 2007 immediately after the companies had finalized a joint venture for the manufacturing of passenger cars, engines and transmissions in India for national and international markets. The alliance also includes additio...Starting at €0.00
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Fiat's Strategic Alliance with Tata (A)
Mitchell, Jordan; Hohl, Brian; Ariño, Africa; Ozcan, PinarCase SM-1528-EInnovation and Change, StrategyThis case looks at the automotive industry and Fiat's and Tata's corporate backgrounds. It provides an in-depth description of how these two companies came together, including the entire preoperational negotiation process. The case focuses on October 2007, immediately after the companies had finalized a joint venture to manufacture passenger cars, engines and transmissions in India for the national and international markets. The alliance also mad...Starting at €8.20