This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Hiperbaric: B2B 2.0 - Teaching Note
Foncillas, PabloTeaching Note MT-36-EInnovation and Change, Marketing, StrategyThis case touches on the problems faced by a company - a global leader with a presence all over the world - dedicated to selling machinery at high prices ($1 million average purchase) in a B2B environment. The case discusses how and why the company should develop its digital presence as opposed to increasing its commercial presence by hiring more salespeople to sell its products. Should the company look for new salespeople? Does it make sense for...Starting at €0.00
-
Hiperbaric: B2B 2.0
Foncillas, PabloCase M-1303Innovation and Change, Marketing, StrategyStarting at €8.20
-
Hiperbaric: B2B 2.0
Foncillas, PabloCase M-1303-EInnovation and Change, Marketing, StrategyThis case touches on the problems faced by a company, a global leader with a presence all over the world, dedicated to selling machinery at high prices ($1 million average purchase) in a B2B environment. The case discusses how and why the company should develop its digital presence as opposed to increasing its commercial presence by hiring more salespeople to sell its products. Should the company look for new salespeople? Does it make sense for i...Starting at €8.20