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Verizon Reimagines Corporate Real Estate - Teaching Note
Lehr, Josh; Prats, Mª Julia; Amigó, Pau; Saccomano, CelesteTeaching Note ET-33-EDecision Analysis, Entrepreneurship, Innovation and ChangeVerizon embodies the concept of metamorphosis. In a telecom industry undergoing transformation, Verizon must conquer its market positioning, using its leadership in conventional products as a base to explore new products and services. The new Verizon should mutate from a traditional telecom company to a digital company. This change has strong implications at every level of the firm, including the utilization of its vast real estate portfolio.Starting at €0.00
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Verizon Reimagines Corporate Real Estate
Lehr, Josh; Amigó, Pau; Prats, Mª JuliaCase E-191-EDecision Analysis, Entrepreneurship, Innovation and ChangeIn late October 2015 James Tousignant, Director of Transactions and Real Estate Development for Verizon Global Real Estate, was sitting in his office at Verizon's headquarters in Basking Ridge, NJ' a sprawling 1.4 MM square foot megaplex of 80's construction. The compound was made up of nine building wings and a central core to serve food to over 5,000 employees each day. As he looked out his office window he pondered what he should do. Verizon h...Starting at €8.20