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VIVO. Portugal Telecom e Telefónica de España no Brasil
Caldart, Adrián A.Case AESE-DG-A-551-PPEntrepreneurship, Innovation and ChangeO caso refere-se à aliança estratégica entre a Portugal Telecom e a Telefónica de España para conjuntamente desenvolverem o negócio de telefonia móvel no Brasil. Apesar do caso conter informação de ambos os parceiros, foi escrito tendo em consideração a perspectiva da PT. Especificamente, o caso refere-se à evolução da presença da PT no Brasil, as motivações que levaram a PT e a Telefónica a estabelecerem esta aliança, as posições competitivas de...Starting at €8.20
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Warren Buffett e a Berkshire Hathaway
Lynce de Faria, L.; Caldart, Adrián A.Case AESE-DG-A-1081-PPEntrepreneurship, Innovation and ChangeA Estrutura Corporativa da Berkshire Hathaway para gerir oitenta negócios muito díspares e sem qualquer sinergia entre eles, constitui um caso único na história da organização de empresas e de Grupos empresariais em particular. A dimensão deste grupo mede-se pelo volume de negócios da ordem de 136.000 milhões de dólares, com a participação de 260.000 colaboradores, e apenas 21 dos quais na Corporação. O grande desafio que se coloca é se a Berkshi...Starting at €8.20
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Typhoon Computers GmbH (Portuguese Version, Portugal)
Go L.; Fraguas, RafaelCase ASN-18-PPDecision Analysis, Entrepreneurship, Innovation and ChangeTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Starting at €8.20
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Sair mais forte da crise - Dez ideias para reforçar o valor da empresa
Viassa Monteiro, EugénioTechnical Note AESE-DGN-A-1101-PPEntrepreneurship, Innovation and ChangeO autor sugere dez ideias já aplicadas com bom resultado em muitas organizações, para que os dirigentes considerem se são de utilizar, e de que maneira, nas circunstâncias concretas da sua organização. Em muitos casos poderá ser conveniente utilizar sequencialmente duas ou mais das ideias sugeridas, sempre com a adaptação necessária às condições concretas.Starting at €8.20
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Constructors & Co. Chicago, USA (B) (Portuguese Version, Portugal)
Rus, Salvador; Tàpies, JosepCase SM-1545-PPInnovation and Change, Service and Operations Management, StrategyConstructors & Co. is a construction company that has managed to establish itself in the market over the generations and has also been able to diversify. For three generations the company has been successful over the years. But in the transition from the third to the fourth generation, the company has been stagnant, without the ability to generate profits and without a clear succession plan for the leader. The shareholding of the company Construc...Starting at €5.74
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Holly G: Going Online During COVID-19 (Portuguese Version, Portugal)
Palencia, Luis; Soler, Edi; Milla, AdolfCase ASN-86-PPInnovation and Change, Leadership and People ManagementIn July 2020, and after the first COVID confinement, a women fashion retail chain of 9 stores must to decide whether to launch an online channel or not and, more important, how to implement the change.Starting at €8.20
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YouTube CEO Susan Wojcicki: Can She Deliver Again (Portuguese version, Portugal)
Elvira, Marta; Isabel VillamorCase SM-1649-PPInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (B) (Portuguese version, Portugal)
Ribera, Anna; Ribera, JaumeCase P-1157-PPInnovation and Change, Service and Operations Management, StrategyThis document is the continuation of case A of the same title. Case B sets out the situation two years later, with a summary of what has been achieved and a discussion of the next steps.Starting at €5.74
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (A) (Portuguese version, Portugal)
Ribera, Anna; Ribera, JaumeCase P-1156-PPInnovation and Change, Service and Operations ManagementIn early 2012, Barcelona's Hospital Sant Joan de Déu was considering how to update its strategic plan in order to deal with a crisis situation - with a reduction in both demand and public budgets - and to guarantee the center's survival, without this involving the loss of the advances achieved in previous years.Starting at €8.20
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Zyrcular Foods: Construir um negócio no mercado de proteínas alternativas e Food Tech
Ochoa de Zabalegui, G.; Boccherini Bogert, J.A.Case IIST-DGI-340-P-PPInnovation and ChangeZyrcular Foods (ZF), propriedade da família proprietária Vall Companys, e um dos principais produtores de carne da Europa, foi fundada em 2019, com vista ao mercado de proteínas alternativas, substitutos vegetais para produtos animais e alimentos veganos. Em 2021, e após os primeiros passos como distribuidor da Beyond Meat e de outras marcas, foi criada uma fábrica de produção e o CEO da ZF teve de tomar uma decisão sobre o modelo de negócio para...Starting at €8.20