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Looking for the Fast Break: The WNBA Nears a Quarter Century
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Elias, AllisonCase DARDEN-E-0491-EBusiness Ethics and Corporate Social ResponsibilityIn 2019, as it approached its 25th year, the Women's National Basketball Association (WNBA) faced many challenges. The players were disenchanted with subpar salaries, facilities, and amenities, as well as with their international play, which was necessary to bring in additional income but often had adverse effects on both their health and the league's schedule. There were also labor issues, as the league negotiated a collective bargaining agreeme...Starting at €8.20
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Nike: Retaining Talent and Managing a Brand
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Guimaraes, Raphael A.Case DARDEN-E-0485-EBusiness Ethics and Corporate Social ResponsibilityIn 2021, Nike had lost some of the top female athletes it had sponsored, including WNBA two-time champion Breanna Stewart and gymnast Simone Biles. The reasons for the departures, which had taken place over the past several years, varied, but several prominent departing female athletes had accused Nike of bad practices when athletes became pregnant. Track and field star Allyson Felix, in a New York Times op-ed, described how Nike wanted to pay he...Starting at €8.20
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Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI
Edelman, David C.; Barnett, JamesCase HBS-523054-EMarketingIn October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business.Starting at €8.20
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HÄAGEN- DAZS. Teaching Note
García del Pueyo, J. L.Technical Note IIST-MITN-224-E-EMarketingHäagen-Dazs is an international ice cream brand that competes in the premium segment boasting a perceived image renowned for its quality and sophistication. In 2019, the company embarked on a journey to reposition the brand in an effort to broaden its consumer base. Häagen-Dazs held a strong position in the senior segment, offering a value proposition centered on Luxury & pleasure and began to evolve towards the concept of Everyday made extraordi...Starting at €8.20
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HÄAGEN- DAZS. Nota del Instructor
García del Pueyo, J. L.Teaching Note IIST-MITN-224MarketingHäagen-Dazs es una marca internacional de helado que compite en el segmento premium y con una imagen percibida que destaca por su calidad y sofisticación. La empresa decidió en 2019 realizar un cambio de posicionamiento para incorporar a nuevos consumidores. Estaba bien posicionada en el segmento senior con su propuesta de valor de “lujo&placer” y comenzó a evolucionarla hacia el concepto “Everyday made extraordinary”,enfocado a los millennials y...Starting at €0.00
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Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Palomba, Anthony; Adkins, ThomasCase DARDEN-M-1042-EMarketingThis partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix executive as they develop a slate of original series. Students are given a chance to explore the types of key performance indicators that might forecast a hit show while also learning about the media industry and the creative process.Starting at €8.20
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Finance Caselets: An Ethical Perspective
Parmar, Bidhan L.; Dalmia, Pranav; Mead, JennyCase DARDEN-E-0472-EBusiness Ethics and Corporate Social ResponsibilityThese fictional caselets, some of which are based on lived experience, present dilemmas and ethical issues in the financial field. The situations include an investment-banking firm executive deciding how to handle an investment tip; an executive struggling with whether to push her tech start-up client to a lucrative IPO or to follow her company’s directive to push a merger instead; an employee asked to contravene accepted accounting practice; an ...Starting at €8.20
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Richardson Eye Care and Surgery Center
Parmar, Bidhan L.; Stanton, Andrew; Mead, JennyCase DARDEN-E-0445-EBusiness Ethics and Corporate Social ResponsibilityA consultant experienced in developing predictive models for his clients to improve business operations, Everett Blake, was working with the Richardson Eye Care and Surgery Center (RECSC), which wanted to explore ways to improve its no-show rate, classifying a “no-show” as an appointment not kept without 24-hours’ notice. After running variables through an XGBoost model, Blake’s company had identified predictive variables, which included age and ...Starting at €8.20
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Ethical Product Design Framework
Leiner, Benjamin; Parmar, Bidhan L.Technical Note DARDEN-E-0502-EBusiness Ethics and Corporate Social ResponsibilityTechnologists, particularly product managers, do not make design choices in a vacuum. Often, they have quantitative objectives they hope to achieve as part of their quarterly goals. But purely pursuing those objectives without considering risks to various stakeholders—for example, erosion of users' attention or users becoming politically radicalized—may result in considerable harm for not only the product's users but also for the organization. Th...Starting at €8.20
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When the CEO's Personal Crusade Drives Decisions (HBR Case Study and Commentary)
Raggio, Randle D.Article HBS-R1006L-EBusiness Ethics and Corporate Social ResponsibilityEach year the DM Bicycle Company focuses its CSR efforts on fighting childhood obesity, a program that's popular with everyone and in line with the company's mission. This year, though, the CEO's nine-year-old daughter has been diagnosed with Batten disease, and that's all he can think about. For the next fiscal year, he'd like the company to focus on Batten disease research instead of obesity prevention. The HR director, the protagonist of the c...Starting at €8.20