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Theranos: The Unicorn that Wasn't
Fuller, Joseph B.; Masko, JohnCase HBS-319068-EBusiness Ethics and Corporate Social ResponsibilityIn 2003, 19-year-old Elizabeth Holmes founded a startup dedicated to making blood testing easier and more affordable. By 2015, her company, Theranos, was worth $9 billion. It boasted a star-studded board and contracts with national pharmacy and supermarkeStarting at €8.20