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Haga de su empresa una institución respetada
Canals, JordiArticle ART-2820Business Ethics and Corporate Social Responsibility, StrategyEl respeto que inspiran las empresas en la sociedad ha retrocedido. Este artículo plantea cómo convertirlas de nuevo en instituciones respetadas por la sociedad. Primero, el autor insta a los altos directivos a ampliar el horizonte y no tener por único objetivo el rendimiento económico a corto plazo, un cambio que pasa por adoptar una visión más holística de la organización y su misión. Después, expone las cualidades que hacen de la empresa una i...Starting at €8.20
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Transforming Companies Into Respected Institutions
Canals, JordiArticle ART-2820-EBusiness Ethics and Corporate Social Responsibility, StrategyRespect for business has fallen. This article suggests how to make companies respected institutions in society once again. The author starts by arguing that a firm's heterogeneous goals cannot be limited to short-term economic performance. Instead, top managers need to embrace a much more holistic view of the firm and its goals. Then, he outlines the qualities that make a firm a respected institution and he presents a framework to assess the firm...Starting at €8.20