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Benetton's Advertising Campaigns (1984-2000)
Banda, H.; Melé, DomènecCase TD-137-EBusiness Ethics and Corporate Social ResponsibilityIn the last fifteen years, the Benetton group has conducted a series of original and controversial advertising campaigns masterminded by the photographer Toscani. The advertisements have included references to subjects such as racism, AIDS, terrorism, war, ethnic conflict, the disabled, human rights and the death penalty. On occasions they have used photographs that have aroused public outrage and even legal sanctions, but they have also won impo...Starting at €8.20
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Las campañas publicitarias de Benetton (1984-2000)
Banda, H.; Melé, DomènecCase TD-137Business Ethics and Corporate Social ResponsibilityEn los últimos quince años, el grupo textil Benetton ha realizado unas originales y polémicas campañas de publicidad de la mano del fotógrafo Toscani. Los temas de sus carteles se han referido al racismo, al SIDA, al terrorismo, a la guerra, a los conflictos étnicos, a los discapacitados, a los derechos humanos, a la pena de muerte... En ocasiones han utilizado fotos que han provocado fuerte repulsa social e incluso algunas condenas judiciales, p...Starting at €8.20