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Nata Supermarkets: Customer Analytics
Bissan GhaddarCase IVEY-W33834-EDecision Analysis, MarketingIn January 2022, the vice-president of technology for Nata Supermarkets was reviewing the company’s performance against its competitors for the 2021 calendar year. The company had been performing poorly both based on its internal metrics and against competitor growth rates. The vice-president also noticed that many competitors began revealing new data analytics initiatives in their annual reports. Many companies experienced industry-leading growt...Starting at €8.20
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Nata Supermarkets: Customer Analytics - Teaching Note
Bissan Ghaddar; Leslie Wu; Zain HudaTeaching Note IVEY-W33835-EDecision Analysis, MarketingTeaching note for product no. W33834.Starting at €0.00
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Guell Appliances: A Refrigerator's World We're Just Living In
Bissan GhaddarCase IVEY-W33837-EDecision Analysis, MarketingIn July 2022, a senior data scientist for Guell Appliances was aggregating customer reviews from the company’s recent appliance launch. The previous month, the company had launched a revamped product line that required a significant amount of investment in research and development. The success of the product line was paramount because it defined the success of the company. The senior data scientist wanted to apply modern analytical techniques to ...Starting at €8.20
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London Hydro Inc.: Evaluating Different Electricity Pricing Schemes
Bissan Ghaddar; Tiffany Bayley; Jonathan Hu; Ibrahim RanaCase IVEY-W28526-EDecision AnalysisLondon Hydro, Inc. (London Hydro) must forecast the electricity demand of the firm’s clients. The Ontario Energy Board had just announced the results of a pilot program to introduce a new pricing scheme to residential energy consumers in Ontario. This was the origin of tiered pricing, which was based on overall monthly energy usage. In the past, consumers had all been on a time-of-use plan where energy was more expensive during peak hours and che...Starting at €8.20
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London Hydro Inc.: Evaluating Different Electricity Pricing Schemes - Teaching Note
Bissan Ghaddar; Tiffany Bayley; Jonathan HuTeaching Note IVEY-W28527-EDecision AnalysisTeaching note for product W28526.Starting at €0.00
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Guell Appliances: A Refrigerator's World We're Just Living In - Teaching Note
Bissan Ghaddar; Leslie Wu; Zain HudaTeaching Note IVEY-W33838-EDecision Analysis, MarketingTeaching note for product no. W33837.Starting at €0.00
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Force Energy: Growing the Brand
Bissan GhaddarCase IVEY-W33840-EDecision AnalysisKae Jonishi, the protagonist in the case, is a marketing analyst at Force Energy (Force). Her company has advertised with Major League Baseball (MLB) teams in the past and has gained moderate amounts of exposure from these marketing campaigns. However, Jonishi’s manager wants to increase the company’s exposure to MLB fans. One way to do so is to sponsor teams that are likely to advance into the MLB post-season, or playoffs. The top performing tea...Starting at €8.20
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Force Energy: Growing the Brand - Teaching Note
Bissan Ghaddar; Jack KennyTeaching Note IVEY-W33841-EDecision AnalysisTeaching note for product W33840.Starting at €0.00