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Project Scoping
Grushka-Cockayne, Yael; Ridgway, GriffithTechnical Note DARDEN-QA-0960Decision AnalysisA project’s scope specifies the work needed to deliver a product, service, or result, given specified features and functions. At its core, scoping a project requires accurately predicting the allocation of resources for a given initiative in a way that forecasts answers to questions about performance, including timeline, cost, and deliverables. Such a skill is highly valued by organizations but is rarely taught formally. This technical note off...Starting at €8.20
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Tweets, Retweets, and Entrepreneurship
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, Yael; Friedman, Sasha; Greenfield, JohnCase DARDEN-QA-0838-EDecision AnalysisThis case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through tweets and retweets. It also provides information about Twitter’s history, format, and publicly available data analytics.Starting at €8.20
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Fannie Mae's Data Dynamics
Lichtendahl, Kenneth C. Jr.; Loutskina, Elena; Grushka-Cockayne, Yael; Yemen, Gerry; Boatright, BenjaminCase DARDEN-QA-0903-EDecision AnalysisThis case uses one of Fannie Mae’s credit-risk transfer instruments (CRT) to explore its data set platform and predict loan defaults through machine learning algorithms. The CRT, called Connecticut Avenue Securities (CAS), issued bonds valued on the performance of preselected pools of mortgages. The material works well to unfold natural language processing using Python. Through a three-class series, students will learn to wrangle data, experience...Starting at €8.20
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Getting Rich on Crypto
Grushka-Cockayne, Yael; Goelz, Charles; Willingham, Davis; Le, ShawnCase DARDEN-QA-0897-EDecision AnalysisDan Nickerson, a private wealth manager at a big firm, had just begun taking on his first set of clients when one of them asked his advice on whether he should add bitcoin to his investment portfolio. Nickerson noticed that the price of one bitcoin had risen from $276.30 in March 2015, to $20,089.00 in December 2017, and closed on March 2, 2018, at $10,977.40. This represented an almost unprecedented amount of volatility when compared to other a...Starting at €8.20
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TeeGolf Company: To Exit or Not to Exit-Team 1
Grushka-Cockayne, Yael; Molloy, NickCase DARDEN-QA-0894-EDecision AnalysisKris Alexander is a newly appointed partner at the private equity firm Kohlberg & Co. Alexander is preparing an exit proposal for one of Kohlberg’s portfolio companies, the TeeGolf Company. Alexander believes that TeeGolf has a great opportunity of selling for a purchase price that would achieve a return equal to or greater than the firm’s target IRR of 25%. However, Alexander was concerned about the viability of the sale. Specifically, he wonder...Starting at €8.20
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Lumi Juice: Concept to Store
Grushka-Cockayne, Yael; Lewis, HillaryCase DARDEN-QA-0845-EDecision AnalysisLumi Juice was founded in April 2013 in Charlottesville, Virginia, by Hillary Lewis, a second-year MBA student at the Darden School of Business. Lewis’s vision was to build a fully functioning manufacturing facility using a high-pressure processing machine instead of heat pasteurization, and to design and bring to market a new line of cold-pressed juices. The goal itself and estimated time to market were ambitious: Lewis wanted to put a product ...Starting at €8.20
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A/B Testing at Vungle
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; De Reyck, Bert; Fragkos, IoannisCase DARDEN-QA-0821-EDecision AnalysisTwo recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/B format or "horse race" in order to establish customer preferences and superior profitability. The case was written for a course elective covering hypothesis testing.Starting at €8.20
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Opening Casino Jack
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; Green, Andrew; Fennell, TempleCase DARDEN-QA-0827-EDecision AnalysisTemple Fennell, CEO of ATO Pictures, recalled the distribution of ATO’s first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey’s Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film’s advertising and distribution.Starting at €8.20
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Surveying Professional Forecasters
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.Case DARDEN-QA-0805-EDecision AnalysisThis case illustrates how averaging point forecasts harnesses the wisdom of crowds. Students access data from the Survey of Professional Forecasters (SPF) and compare the performance of the crowd (i.e., the average point forecasts) to the average performance of the individual panelists and the best performer from the previous period.The case is intended for use in a class on forecasting, and the instructor can present it in three ways: with all n...Starting at €8.20
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Ocean's Dilemma
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; Gupta, RohitCase DARDEN-QA-0798-EDecision AnalysisThe case is intended for a class relatively early in a decision analysis or a risk analysis class module. The case can be used as the very first case in the course if students are familiar with the concepts of NPV. Alternatively, students can be given a short technical note on calculating NPV for cash flows as pedagogy for the case. The analysis requires use of NPV calculations to determine the outcomes of different options in the case and to cho...Starting at €8.20