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Yahoo's Acquisition of Tumblr
Lichtendahl, Kenneth C. Jr.; Kritzer, AndrewCase DARDEN-QA-0818-EDecision AnalysisThis case works well to provide experience with developing a revenue growth forecast using time series analysis. Students are asked to run several exponential smoothing models to predict the growth in a high-profile social network's traffic from three years of monthly history. The model students select is used to forecast a stream of future revenues in a pro forma cash flow statement. This case is supported by a teaching note, an Excel spreadshee...Starting at €8.20