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LenDenClub: New Product Development in the Digital Space
Rajeev KumraCase IVEY-W25400-EDecision Analysis, MarketingLenDenClub (LDC) was a primarily online platform operated by Innofin Solutions Pvt. Ltd. in the peer-to-peer lending industry in India. To offer differentiated products in a growing segment, LDC decided to focus on the untapped segment of low-salary earneStarting at €8.20
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LenDenClub: New Product Development in the Digital Space - Teaching Note
Rajeev KumraTeaching Note IVEY-W25401-EDecision Analysis, MarketingTeaching note for product W25400.Starting at €0.00