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Nykaa E-Retail Private Limited: Enduring COVID-19 and Preparing for the Future
Nirankush Dutta; Neha SharmaCase IVEY-W31012-EDecision Analysis, MarketingNykaa E-Retail Private Limited (Nykaa), an Indian e-commerce start-up catering to the beauty and personal care segment, was preparing for its IPO amid the uncertainty presented by the nationwide lockdown in India during the COVID-19 pandemic. Since only retailers selling essential goods were allowed to remain open during the strictest lockdown phase, Nykaa was not able to operate during the first three months of 2020. Nykaa had adopted an omnicha...Starting at €8.20
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Nykaa E-Retail Private Limited: Enduring COVID-19 and Preparing for the Future - Teaching Note
Neha Sharma; Nirankush DuttaTeaching Note IVEY-W31013-EDecision Analysis, MarketingTeaching note for product W31012.Starting at €0.00