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BKK: Commercializing a New Drug - Teaching Note
Matherne, G. Paul; Goldberg, RebeccaTeaching Note DARDEN-QA-0909TN-EDecision AnalysisTeaching Note for product QA-0909Starting at €0.00
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BKK: Commercializing a New Drug
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-QA-0909-EDecision AnalysisDr. Brad Worthington, surgeon and anesthesiologist, has created BKK, a nonopioid surgical pain reliever. A combination of three FDA-approved drugs, BKK has beneficial properties beyond those of the individual medications of which it is made. Having obtained a patent for BKK, Worthington and his business partner, Thurman Ballard, are evaluating three paths to market, each with its own risks, costs, timelines, and possible outcomes: 1) seek venture...Starting at €8.20