This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Relic Island Negotiation Simulation
Mehta, Kandarp; Stein, GuidoSimulation NEGW-1-EEntrepreneurshipDuration: 45-60 min
Type of game: Single-player, Multi-player
Relic Island is a competitive negotiation simulation set amidst a battle for profits between tourist transport companies. Co-developed with the esteemed IESE Business School and based on a case written by Kandarp Mehta and Guido Stein, this real-time multiplayer experience is perfect for graduate students and executive education programs. The simulation aims to teach participan... -
Craft Farmacy: Expansion to Waterloo - Teaching Note
Ian Dunn; Isaac RigbyTeaching Note IVEY-W34984-EAccounting and Control, EntrepreneurshipTeaching Note for product W34754.Starting at €0.00
-
Animall: Driving Innovation In Livestock Trading Through Digitalization - Teaching Note
Satyendra C Pandey; Bikramjit Rishi; Raveena ChandnaniTeaching Note IVEY-W34208-EMarketing, StrategyTeaching note for product W34207.Starting at €0.00
-
TikTok: The Algorithm Will See You Now
Ghosh, Shikhar; Bagai, ShwetaCase HBS-824125-EEntrepreneurshipStarting at €8.20
-
Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI
Edelman, David C.; Barnett, JamesCase HBS-523054-EMarketingIn October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business.Starting at €8.20
-
Pastas Gallo: A criação de valor para uma love brand
García del Pueyo, J. L.Case IIST-MI-232-PMarketingPastas Gallo é a empresa líder em Espanha do mercado das massas. A sua estratégia de marketing tem estado marcada pelas constantes inovações no produto e na forma de o consumir, sustentada por fortes campanhas publicitárias. É uma marca muito conhecida e bem posicionada, porém submetida à forte concorrência das marcas de distribuição (MDD), o que obriga a empresa a agir ativamente sobre o seu ciclo de vida. A marca precisa de aumentar o mercado e...Starting at €8.20
-
Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Palomba, Anthony; Adkins, ThomasCase DARDEN-M-1042-EMarketingThis partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix executive as they develop a slate of original series. Students are given a chance to explore the types of key performance indicators that might forecast a hit show while also learning about the media industry and the creative process.Starting at €8.20
-
Basecamp: Pricing (Spanish version)
Cespedes, Frank V.; Fitzsimmons, RobbCase HBS-823S10EntrepreneurshipThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product.Starting at €8.20
-
Stop Sabotaging Your Ability to Innovate
Bouquet, Cyril; Barsoux, Jean-Louis; Wade, MichaelArticle HBS-R2106L-EEntrepreneurshipInnovators can be their own worst enemies, derailed by personal traits, such as confidence and optimism, that are essential to creativity but can be toxic when taken to an extreme, and by emotions such as fear, doubt, regret, and frustration, which are typical when trying something new but can too easily stall or destroy entrepreneurial efforts. And although practical advice abounds on how to innovate, in-depth guidance on conquering these mental...Starting at €8.20
-
When It's Time to Expand Beyond the Base (HBR Case Study and Commentary)
Bertini, Marco; Tavassoli, NaderArticle HBS-R1705N-EMarketingThe new CMO of an extreme-race company is on the hook to come up with a way to further monetize the underexploited brand while also fixing customer pain points related to the registration process. She and the COO propose a premium membership that allows die-hard fans to buy early access to race registration, but tests on social media reveal strong animosity toward the program among some racers. Should the company pull the plug or move forward, po...Starting at €8.20