This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
-
Jungle Bay Dominica: How Can An Eco-Resort Amplify Its Marketing?
Sheri Lambert; Amy Lavin; Charles MillerCase IVEY-W34144-EEntrepreneurship, MarketingThe concept of Jungle Bay Dominica (Jungle Bay) was created by Samuel Raphael on the island of Dominica in 1997 and first opened for business in 2005. Raphael’s philosophy was that he could profitably operate a luxury hotel with minimal disturbance to the surrounding natural environment that functioned as a tool to further the economic growth and social welfare of the local population. To its clientele, Jungle Bay offered a variety of experiences...Starting at €8.20
-
Strategic Management at AcademyOne: Growth towards an Exit Strategy
Sheri LambertCase IVEY-W26705-EEntrepreneurship, StrategyAcademyOne, Inc. (AcademyOne) was a small privately owned software provider whose focus was on providing students with college transfer solutions. It operated as an educational technology company that provided software as a service (SaaS) products to simplify and streamline the college transfer and advising process. After surviving an economic recession and an industry lawsuit, the firm had regained its financial footing, and in 2021, now that it...Starting at €8.20
-
Breastcancer.org: Fundraising Challenges of a Social Enterprise in a Crowded Market
Sheri Lambert; Sara HonovichCase IVEY-W25827-EEntrepreneurship, MarketingBreastcancer.org (BCO), a small, Pennsylvania-based non-profit organization with a $5.4 million annual budget in 2020, was looking ahead several months to the start of Pink October (also known as Breast Cancer Awareness Month). Unlike the many non-profits that focused on medical research to find a cure for breast cancer, BCO was dedicated to helping patients and their caregivers make sense of complex information, and it had established a digital ...Starting at €8.20
-
Strategic Management at AcademyOne: Growth towards an Exit Strategy - Teaching Note
Sheri LambertTeaching Note IVEY-W26706-EEntrepreneurship, StrategyTeaching note for product W26705.Starting at €0.00
-
Jungle Bay Dominica: How Can An Eco-Resort Amplify Its Marketing? - Teaching Note
Sheri Lambert; Amy Lavin; Charles MillerTeaching Note IVEY-W34145-EEntrepreneurship, MarketingTeaching note for product W34144.Starting at €0.00