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Keeping Google "Googley" (Spanish version)
Groysberg, Boris; Thomas, David A.; Wagonfeld, Alison BerkleyCase HBS-409S03EntrepreneurshipThis case, set in 2008, examines how Google has worked to avoid potential negative byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and organizational inconsistency. When the case protagonist, Kim Scott, started with Google in 2004, she wondered if she would still be there in several years as she liked small, entrepreneurial companies. In 2008, she was pleased that Google still had the same entrepreneurial...Starting at €8.20
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Big Spaceship: Ready to Go Big
Groysberg, Boris; Slind, MichaelCase HBS-409047-EEntrepreneurshipBig Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge web sites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising industry. In mid-2008, Big Spaceship remained small (it had fewer than 50 employ...Starting at €8.20
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BrightStar Care: The Evolution of a Leadership Team, Teaching Note
Groysberg, Boris; Ammerman, Colleen; Hull, OliviaTeaching Note HBS-417074-EEntrepreneurshipTeaching note for case 417020.Starting at €0.00
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Alicia Keys
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCase HBS-420033-EEntrepreneurshipThis case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys's 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism, and collecting art with her husband, rapper and music producer Swizz Beatz. Now a mother of two young sons and with no intentions of slowing down, Keys considers what the next phas...Starting at €8.20
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Keeping Google "Googley", Teaching Note
Groysberg, BorisTeaching Note HBS-412059-EEntrepreneurshipTeaching Note for cases 409039 and 409099.Starting at €0.00
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Swizz Beatz
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCase HBS-420034-EEntrepreneurshipThis case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz's musical career and his new venture into the commercial art market.Starting at €8.20
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Big Spaceship: Ready to Go Big, Teaching Note
Groysberg, Boris; Slind, MichaelTeaching Note HBS-409087-EEntrepreneurshipTeaching Note for [409047].Starting at €0.00
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Grittiness at Convene (Spanish version)
Groysberg, Boris; Abbott, Sarah L.Case HBS-424S06EntrepreneurshipBased in New York, Convene was founded in 2009 by Ryan Simonetti and Chris Kelly. Convene was founded on the question: "What if you ran an office building like a hotel?" The company offered a premium corporate events and workspace product. Convene initially took a measured approach to growth, but in 2018, company leadership accelerated that growth. 2019 was a record year from a revenue perspective. However, the pandemic forced Convene to close al...Starting at €8.20
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BrightStar Care: The Evolution of a Leadership Team
Groysberg, Boris; Ammerman, Colleen; Vaughan, John D.Case HBS-417020-EEntrepreneurshipBrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, by 2016 nearly 300 BrightStar franchises were open across the United States, generating over $300 million in revenue. BrightStar was now a very different company from the one Shelly and JD had started up during their first year of marriage. Shelly Sun, CEO, had decided to franchi...Starting at €8.20
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Swizz Beatz and Alicia Keys: A Power Couple
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCase HBS-420035-EEntrepreneurshipSet in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys had explored many different personal and professional pursuits. Swizz was particularly interested in the arts and had launched an initiative aimed at supporting emerging visual arti...Starting at €8.20