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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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SaferTaxi: Connecting Taxis and Passengers in South America
Coles, Peter A.; Edelman, BenjaminCase HBS-913041-EEntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market
Coles, Peter A.; Gans, Joshua; Yu, Wei-YuanCase HBS-912009-EEntrepreneurshipJon Pastor and Lawrence Zhou were inspired by the same problem: the Internet was surprisingly unhelpful in the hunt for an apartment. The online apartment rental market was fragmented, opaque, and wrought with misinformation. The leader in this space was the website Craigslist, which was the most highly trafficked classifieds site in the world and the tenth most visited site in the United States despite introducing almost no innovations in its 15...Starting at €8.20
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Cork'd: Building a Social Network for Wine Lovers
Coles, Peter A.Case HBS-911026-EEntrepreneurshipLindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have large user bases. How can Cork'd gain traction in this crowded space?Starting at €8.20
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SaferTaxi: Connecting Taxis and Passengers in South America, Teaching Note
Coles, Peter A.; Edelman, BenjaminTeaching Note HBS-913063-EEntrepreneurshipTeaching Note for 913041.Starting at €0.00
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Mobilizing Networked Businesses
Coles, Peter A.; Edelman, BenjaminCase HBS-911048-EEntrepreneurshipThis module note presents six strategies for mobilizing networked businesses.Starting at €8.20