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DoorDash: In Search of Profitability - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B21M039-EEntrepreneurship, StrategyTeaching note for product 9B21M039.Starting at €0.00
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Kanopy LLC: Growth Challenges of an Educational Video Streaming Company
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20A078-EEntrepreneurship, MarketingKanopy LLC (Kanopy) was a video streaming platform that hosted independent and documentary films for educative purposes. Founded in 2008, Kanopy had rapidly expanded to several countries. By 2017, it had more than 3,000 college libraries and several publiStarting at €8.20
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Vazirani Shul: India's First Electric Hypercar
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B19A033-EEntrepreneurship, Marketing, StrategyVazirani Automotive Pvt. Ltd. debuted its first electric hypercar, the Vazirani Shul, in July 2018 at the Goodwood Festival of Speed in West Sussex, England. The Shul was promoted as the first electric hypercar from India; however, although the company waStarting at €8.20
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Spanx Inc.: Growth Dilemma for a Shapewear Leader - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B17M184-EEntrepreneurship, StrategyTeaching note for product 9B17M184.Starting at €0.00
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Beyond Meat: On the Route to Profitability
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M088-EEntrepreneurship, StrategyBeyond Meat Inc. (Beyond Meat), a manufacturer of plant-based protein products founded in 2009 and based in Los Angeles, California, had become a success, despite supply chain and manufacturing issues. However, as competition flooded the market, the firm’Starting at €8.20
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Blue Apron: Disruption in the U.S. Food Industry
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B18M093-EEntrepreneurship, StrategyIn late 2017, the newly appointed chief executive officer of Blue Apron, a pioneer in the subscription-based meal kit delivery service in the United States, faced several operational and revenue growth challenges. Since its inception in 2012, Blue Apron hStarting at €8.20
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Noora Health: An Innovative Human-Centred Health Care Design
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M089-EEntrepreneurship, StrategyNoora Health, an India-based non-profit, through its Care Compassion Program (CCP), which was based on human-centred design principles, aimed to reduce readmission rates and complications after patients were discharged from the hospital. While implementinStarting at €8.20
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Spanx Inc.: Growth Dilemma for a Shapewear Leader
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B17M184-EEntrepreneurship, StrategySpanx Inc., founded in 2000, was a U.S. intimate apparel company that sold body shaping undergarments known as shapewear. Through word-of-mouth marketing by celebrities and consumers, Spanx achieved 2016 sales of US$400 million globally. However, Spanx’sStarting at €8.20
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Indus OS: Revolution Through Incremental Innovation
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B17M074-EEntrepreneurship, StrategyFounded in May 2008 in India, Indus OS (previously known as Firstouch) understood the latent language needs of 90 per cent of Indian consumers, a need that prevented users from switching from their basic-feature phones to smartphones. Through incremental innovation of the open Android system, Indus OS launched the world’s first smartphone operating system that had the ability to function in 12 of India’s regional languages. Through strategic part...Starting at €8.20
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OYO: Global Expansion
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B19M123-EEntrepreneurship, StrategyBetween 2016 and 2019, the India-based budget hotel start-up Oravel Stays Private Limited (OYO) expanded into nine countries, including the United Kingdom and the United States. However, OYO faced several crises in its home country: contracted hoteliers oStarting at €8.20