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Ten Thousand Villages of Cincinnati: The First Year and Beyond
Mary Conway Dato-onCase IVEY-9B10A008-EEntrepreneurship, MarketingTen Thousand Villages (TTV) is a nonprofit fair trade retail organization with a store located in Cincinnati, Ohio. During the store's opening and first two years of operations (2002-2004), Karen, the chair of the board of directors, and Cheryl, the store manager, struggle to develop a customer-focused plan to ensure sales increases for their unique operation. Marketing issues ranging from store location selection to inventory selection and promo...Starting at €8.20
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REED: Developing an Entrepreneurial Solution for Adults with Autism
Mary Conway Dato-on; Allie WilkersonCase IVEY-9B18M161-EEntrepreneurship, StrategyIn early 2017, Jill Nadison, the chief executive officer (CEO) of the REED Foundation for Autism (REED Foundation) and executive director of REED Academy in New Jersey, was faced with the difficult decision of selecting among three alternatives to support the academy’s next venture, REED Next. REED Academy, a non-profit school for children with autism, provided innovative, highly individualized education based on principles of applied behaviour a...Starting at €8.20
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Vietnam Handicraft Initiative: Moving Toward Sustainable Operations
Sarah Easter; Mary Conway Dato-onCase IVEY-9B12M089-EEntrepreneurship, StrategyA recent MBA graduate has just received a one-year business assignment as a business development and marketing advisor to work with the Vietnam Handicraft Initiative (VHI), a vocational training and employment center for people with disabilities, located in Central Vietnam. Her job is to assist the VHI to increase its productivity, become sustainable and strengthen the capacity of the organization through improved business and marketing plans. Wi...Starting at €8.20
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Jane's Short & Sweet: Purpose, People, and Profit
Kelly Ann Irvin; Mary Conway Dato-onCase IVEY-9B16A030-EEntrepreneurship, MarketingIn 2015, jane’s short & sweet, a United States-based for-profit business, regularly dedicated 25 per cent of its revenue to charities supporting its mission of improving the education and healthcare of marginalized women. The company also engaged in some environmental practices with respect to its use of resources. jane's short & sweet’s owner understood that she would have to make some trade-offs between people and profit while still attempting ...Starting at €8.20
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Tequila Ambhar: Designing a Growth Strategy for the US Market
Mary Conway Dato-on; Silvia Cacho-ElizondoCase IVEY-9B20A026-EEntrepreneurship, Marketing, StrategyThe chief executive officer of Ambhar Global Spirits LLC joined the company in 2003, when its Tequila Ambhar brand was immersed in financial and image problems. He dedicated himself to reconfiguring the positioning of Tequila Ambhar, establishing it as a product of high quality and sophistication for knowledgeable consumers. With this conviction, he worked closely with a tequila industry consultant to modify product and marketing components and p...Starting at €8.20
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Rollins College Nonprofit Leadership and Philanthropy Center: The Importance of Networking
Mary Conway Dato-on; Margaret LinnaneCase IVEY-9B11C023-EEntrepreneurship, Leadership and People Management, StrategyMargaret Linnane had just arrived home from a funders’ meeting where she had been asked questions that nearly challenged the very purpose of her nonprofit organization, Rollins College Philanthropy and Nonprofit Leadership Center (PNLC). She had been unprepared for the tough questions the funders had asked and she knew that she would need to be much better prepared for the next meeting in one month. She needed answers to the funders’ questions in...Starting at €8.20