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Splash: Ready to Make Waves
Hari Bapuji; Niraj Dawar; Nigel GoodwinCase IVEY-9B06A033-EEntrepreneurship, Marketing, StrategySplash Corporation has been dubbed the next Unilever - not bad for a consumer packaged goods company that was started in a garage in the Philippines no more than 20 years ago. As one of the largest consumer packaged goods companies in the Philippines, it is now considering international expansion options. Should the company tackle the nearby markets of Indonesia and Malaysia, or should it look farther afield at the lucrative markets of Europe and...Starting at €8.20