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More Vino Ltd.-Expansion Proposal
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B08N004-EEntrepreneurship, Finance, StrategyA shareholder and silent partner in More Vino Ltd. reviews a request for TT$600,000 in additional funding to finance a renovation for the company. He had initially invested a major portion of the start-up capital. Since then, More Vino has grown in popularity and is now considered the most popular spot for food, drink and entertainment. The shareholder believes that More Vino is a good investment, but he is uncertain whether lending additional ca...Starting at €8.20
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Sullivan's Flooring Concept
John S. Haywood-Farmer; Julie GosseCase IVEY-9B07D010-EEntrepreneurship, Service and Operations ManagementA carpenter is considering options for improving the manufacturing process of his custom wood-flooring concept. He started the business as a part-time venture and wanted to increase production efficiency to accommodate the growing interest for his pine flooring design. The carpenter was unsure whether he should invest in new equipment or hire part-time labour, but he knew that either way, he would have to change the current process to ensure that...Starting at €8.20
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Boho Bars: Energizing Growth
Julie Gosse; Jessica OrchinCase IVEY-W31122-EEntrepreneurship, StrategyIn late 2019, Nicole Haney was considering the next strategic step for her business, Boho Bars Bake Shop, based in London, Ontario. Boho Bars Bake Shop produced energy bars made with simple ingredients and whole foods. Haney, who had left her corporate job with the goal of achieving a more flexible lifestyle that would allow her to live in Hawaii for six months of the year, had successfully scaled the business to distribute her product across maj...Starting at €8.20
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Cavanaugh's Kubbs
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B13D005-EEntrepreneurship, Service and Operations ManagementA carpenter was trying to decide how to arrange his production process for manufacturing the increasingly popular Swedish lawn game known as “Kubb.” The carpenter had handcrafted several game sets for his friends and family, and, since demand for the game had grown, he planned to sell his kubbs to the general public. The carpenter needed to increase production efficiency, but he was unsure of the best way to arrange the production process. Additi...Starting at €8.20
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Sew Sew Sweet
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B14D003-EEntrepreneurship, Service and Operations ManagementA self-taught seamstress based in Barrie, Ontario, must decide how to organize the production process for manufacturing her custom-made baby onesie – a one-piece, close-fitting, lightweight garment worn by a young child, typically with either long or shorStarting at €8.20
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Zarr Tech: Next Steps for a Growing Business
Julie Gosse; Martin EidenbergCase IVEY-9B19A046-EEntrepreneurship, MarketingIn 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increaStarting at €8.20
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Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCase IVEY-9B20A015-EEntrepreneurship, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Starting at €8.20
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Siesta Splash: Ringing Up Marketing Success
Julie Gosse; Martin EidenbergCase IVEY-W27965-EEntrepreneurship, MarketingIn March 2021, Siesta Splash sold colourful rings exclusively through Instagram. By the beginning of July 2021, the entrepreneurial venture had managed to exceed CA$20,000 in sales and had accumulated almost 2,000 Instagram followers. However, this success merely created more questions for the owner about how to continue to grow and scale her business. She wondered if expanding Siesta Splash’s product line, for instance by selling earrings, was a...Starting at €8.20
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Siesta Splash: Ringing Up Marketing Success - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-W27966-EEntrepreneurship, MarketingTeaching note for product W27965.Starting at €0.00
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Hairstrong: Working Out a Marketing Plan - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-W34636-EEntrepreneurship, MarketingTeaching note for product W34635.Starting at €0.00