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El Mawardy Jewelry: Expansion During a Recession
Marina Apaydin; Hend Mostafa; Sherif Ashraf Salem; Ali Tawfik; Jylan Sekaly; Lila MehrezCase IVEY-9B11M051-EEntrepreneurship, Marketing, StrategyEl Mawardy Jewelry was an Egyptian jewelry company located in Cairo, Egypt. The company was able to attract many customers due to its variety of designs, high-quality products, and competitive prices. The friendly atmosphere and customized services provided by the salespeople helped the company gain a competitive advantage. The Mawardy family was able to build on its success and open different stores across Egypt. In 2009, the financial crisis hi...Starting at €8.20
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Azza Fahmy Jewellery: Expand Locally or Internationally
Marina Apaydin; Hend Mostafa; Mariam Mohamed Sherin; Mariam Ali Mobarak; Amal Mohsen Fahmy; Dina Sameh LabibCase IVEY-9B13M098-EEntrepreneurship, StrategyThis is the second case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M099 and 9B14M023) can be used together or on a standalone basis. This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. In this case, the entrepreneur realizes the importance of having a clear organizational structure with different departments and a clear chain of...Starting at €8.20
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Azza Fahmy Jewellery: Going Online Post-revolution (A)
Marina Apaydin; Hend Mostafa; Leila KhauliCase IVEY-9B14M023-EEntrepreneurship, StrategyThis is the fourth case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M098 and 9B13M099) can be used together or on a standalone basis.Azza Fahmy Jewellery: Going Online Post-revolution (B) (9B14M024) is a supplement to this case.This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. This case describes the changes that have occurred ...Starting at €8.20
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Azza Fahmy Jewellery: Restructuring a Successful Startup
Marina Apaydin; Hend Mostafa; Mariam Mohamed Sherin; Mariam Ali Mobarak; Amal Mohsen Fahmy; Dina Sameh LabibCase IVEY-9B13M097-EEntrepreneurship, StrategyThis case and the three others in this series (9B13M098, 9B13M099 and 9B14M023) can be used together or on a standalone basis.This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. The issues are strategic in nature and typical of a growing business. Following the successful establishment of her company, she faces issues related to rapid growth; she is a “one-woman show” who...Starting at €8.20
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Azza Fahmy Jewellery: International Expansion
Marina Apaydin; Hend Mostafa; Mariam Mohamed Sherin; Mariam Ali Mobarak; Amal Mohsen Fahmy; Dina Sameh LabibCase IVEY-9B13M099-EEntrepreneurship, StrategyThis is the third case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M098 and 9B14M023) can be used together or on a standalone basis.This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. This case describes some of the first steps of doing business internationally in the West. Lacking international experience, the entrepreneur seeks...Starting at €8.20
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Azza Fahmy Jewellery: Going Online Post Revolution (B)
Marina Apaydin; Hend Mostafa; Leila KhauliCase IVEY-9B14M024-EEntrepreneurship, StrategyThis is a supplement to 9B14M023, which is the fourth case in the Azza Fahmy Jewellery series.Starting at €5.74