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The Bottom Line at CC's Gourmet Kitchen - Teaching Note
Fairchild, Gregory B.; Walker, TerranceTeaching Note DARDEN-ENT-0185TN-EEntrepreneurshipTeaching note for product ENT-0185Starting at €0.00
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New River Apparel: Trot or Gallop? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0194TN-EEntrepreneurshipTeaching note for product ENT-0194Starting at €0.00
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Haynsworth’s Inc.: Should I Stay or Should I Go? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0171TN-EEntrepreneurshipTeaching note for product ENT-0171Starting at €0.00
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Coalfields Coffee: Where to Go? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0184TN-EEntrepreneurshipTeaching note for product ENT-0184Starting at €0.00
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Julia Madeline-Coho and Uptown Hound
Fairchild, Gregory B.Case DARDEN-ENT-0228-EEntrepreneurshipJulia Madeline-Coho has decided to start a business - Uptown Hound - that will entertain pets while their owners are away from their homes in the medium-sized mid-Atlantic city of Greenwood. Madeline-Coho’s dog Louis (or Lou, as she preferred to call him) was her motivation, along with a dinner guest, Tara Holmes, who she met in her family’s house. Holmes was a Darden School of Business graduate concerned about her dog, Winnie, being home alone a...Starting at €8.20
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A Bowl of Good: Defining the Partnership - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0183TN-EEntrepreneurshipTeaching note of product ENT-0183Starting at €0.00
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Taking the Plunge: New Luxury Ventures
Sarasvathy, Saras D.; Ali, N.Case DARDEN-ENT-0070-EEntrepreneurshipStudents at all levels explore the psychology of entrepreneurship and new product branding and marketing as a young IBM executive decides whether to become an entrepreneur. He must evaluate his business plan; seek advisors; and decide how much money it will take to get started. His product idea? On-the-go water for dogs. With market research complete and a team of advisors assembled, he must decide whether to take the plunge.Starting at €8.20
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The Affordable Loss Principle
Sarasvathy, Saras D.Technical Note DARDEN-ENT-0075-EEntrepreneurshipIdeal for a study of entrepreneurship as a phenomenon, this note explores the difference between causal models and effectuation. Whereas causal models focus on maximizing returns by selecting optimal strategies, effectuation begins with a determination of how much one is willing to lose and leveraging limited means in creative ways to generate new ends as well as new means. The effectuator then uses the very process of building the venture to bri...Starting at €8.20
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The Bird-in-Hand Principle: Who I Am, What I Know, and Whom I Know
Sarasvathy, Saras D.Technical Note DARDEN-ENT-0090-EEntrepreneurshipThis technical note explores a framework by which entrepreneurs can evaluate their ideas before going forward based on who they are, what they know, and whom they know. Drawing on frameworks presented in textbooks, trade books, journal articles, periodicals, and on Web sites that claim to predict the feasibility and value of new venture ideas. Figure 1 depicts a simple and useful summary of four key concepts at the heart of many of these framewor...Starting at €8.20
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Method: Sustainable Design for the Home as Corporate Strategy
Larson, Andrea; York, JeffCase DARDEN-ENT-0094-EEntrepreneurshipThis minicase is one of 10 in a series written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup firm in San Francisco that has made sustainable design principles a guiding force its strategy. Unlike other firms, however, Method sells its products on performance, price, and aesthetics; health and environment are simply built into the design from the outset. Backe...Starting at €8.20