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Bradley Márquez: reducción de personal (A)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-415S10Leadership and People ManagementLa agencia de publicidad Bradley Márquez había creado un nicho exitoso entrega de los mercados étnicos a sus clientes, los gigantes corporativos como Compaq, Sprint, Texaco y British Airways. La empresa estaba operando en el modo de crecimiento agresivo cuando, en 2000, la burbuja bursátil de la década de 1990 estalló. Ahora, Andrew Lauder, director de operaciones, se enfrenta a la posibilidad de una segunda ronda de despidos y reducción de perso...Starting at €8.20
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Bradley Márquez: reducción de personal (B)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-415S11Leadership and People ManagementComplementa el caso (A).Starting at €5.74
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Taj Hotel Group (Spanish version)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-415S12Leadership and People ManagementR.K. Krishna Kumar, managing director and head of Taj Hotel Group, has to decide whether to reexamine a promotion decision. In an attempt to deliver a level of service quality that met global standards at the Indian hotel chain, Kumar had introduced new personnel management systems at the company. As a result, a committee was now responsible for deciding which managers should be promoted to senior positions at the company. Taj's COO, one of the m...Starting at €8.20
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Cirque du Soleil (Spanish version)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-404S08Leadership and People ManagementRetaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500 artists--mimes, clowns, acrobats, gymnasts, musicians, and production professionals. Managing a company full of creative people is a juggling act in itself, between keeping its artists happy and pur...Starting at €8.20
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Rewarding Our People (Spanish version)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-409S08Leadership and People ManagementMarilyn Winn, head of human resources at Harrah's Entertainment, must make a recommendation to the company's president and CEO about whether the existing bonus payout program is effective at motivating employees or whether it should be revised and/or replaced. A recent downturn in economic conditions led Winn to wonder whether customer service payouts were the most efficient way to make Harrah's a service-driven and customer-driven company.Starting at €8.20
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Let's Hear It for B Players (Spanish version)
DeLong, Thomas J.; Vijayaraghavan, VineetaArticle HBS-R0306FLeadership and People ManagementIn the much-heralded war for talent, it's hardly surprising that companies have invested a lot of time, money, and energy in hiring and retaining star performers. For most CEOs, recruiting stars is simply more fun; for one thing, the young A players they interview often remind them of themselves at the same age. For another, A players' brilliance and drive is infectious; you simply want to be in their company. Besides, in these troubled times, wh...Starting at €8.20
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Conversaciones cruciales
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-417S14Leadership and People ManagementTodd McKenna, un asociado de tercer año en una firma de banca de inversión, se enfrenta a su jefe. Su jefe le había dicho que sería la parte superior asociado pagó en la firma, y McKenna se entera de que esto no es cierto. Se acerca a su jefe para averiguar qué estaba mentido.Starting at €8.20
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New Recruits (Spanish version)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-404S10Leadership and People ManagementThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Chip Rae, director of recruiting at SG Cowen, must decide which recruits to keep after the final interview process for new outside associate hires. Along with team captains assigned to each school, he reviews the criteria used to make hiring decisions. Their new strategy is to look beyond the top 10 co...Starting at €8.20