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The White Space Between: Dealing with Industry Discontinuity--Finding Opportunities in Tectonic Industry Change
Johnson, Mark W.Book Chapter HBS-5771BC-ELeadership and People ManagementUnpredictable, revolutionary forces from outside the market can alter the course for everyone in the race. But tectonic industry change-when whole industries suffer an unforeseen shock, collapse, or form anew-opens up uncharted territory for companies between what was and what is to be, or what company transformation experts call the "white space between." In this chapter, chairman of Innosight and strategic innovation thought leader Mark W. John...Starting at €8.20
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Designing a New Business Model: Finding an Ordered Structure to Unlock Creativity
Johnson, Mark W.Book Chapter HBS-5776BC-ELeadership and People ManagementWe're all familiar with stories of visionary leaders whose brilliant insights revolutionize the market. But all of these inspiring stories can be downright depressing. No one wants to depend on something as fickle as inspiration to create a new business. And you shouldn't have to, says strategic innovation expert Mark W. Johnson. Indeed, conceiving of a truly innovative new business model does not need to be a matter of imagination and serendipit...Starting at €8.20
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The Four-Box Business Model Framework: Radical Change as a Manageable Process
Johnson, Mark W.Book Chapter HBS-5768BC-ELeadership and People ManagementThe main reason most companies fail at new business creation is that they shy away from seizing the white space-making moves that don't immediately make sense within the context of their current operations. Is there any way to make these ostensibly risky moves into a manageable process to reduce the uncertainty of venturing into the unknown? In this chapter, Mark W. Johnson, cofounder of Innosight and thought leader in company transformation, out...Starting at €8.20
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The White Space Within: Transforming Existing Markets
Johnson, Mark W.Book Chapter HBS-5769BC-ELeadership and People ManagementMarkets are born, grow, change, and die. Customer demand inevitably shifts, too, as do the jobs they need to get done. To stay relevant, you must remain vigilant to these changes and devise new ways to address them. Profound shifts require you to reconsider your business model or develop a new one. In this chapter, company transformation expert Mark W. Johnson shows you how to seize your "white space within"-to achieve transformational growth or ...Starting at €8.20
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Implementing the Model: Taking a New Business Model into Action
Johnson, Mark W.Book Chapter HBS-5777BC-ELeadership and People ManagementA great business model blueprint is a powerful first step in seizing your white space-the range of potential activities not defined or addressed by your company's current business model; in other words, the opportunities outside the company's core and beyond its adjacencies that require a different business model to exploit. But making the leap from the theoretical blueprint to the working business doesn't happen all at once. In this chapter, com...Starting at €8.20
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Overcoming Incumbent Challenges: How to Knock Down Organizational Barriers to Pursue New Directions
Johnson, Mark W.Book Chapter HBS-5778BC-ELeadership and People ManagementCompanies innovate all the time: products, marketing efforts, efficiency. But rarely do incumbent companies make the leap to reinvent their existing business model or create new ones in response to opportunities in the white space-the range of potential activities outside a company's core and beyond its adjacencies. The prevailing business model is essential for managing and executing operations and innovation efforts focused on growing the core ...Starting at €8.20
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The White Space and Business Model Innovation: Finding Brilliant Opportunities Outside Your Core
Johnson, Mark W.Book Chapter HBS-5767BC-ELeadership and People ManagementWhat happens when an opportunity arises outside a company's core, an opportunity to serve a wholly new customer or an existing customer in a radically new way, or to create an entirely new market or significantly transform an existing one? If such an opportunity requires your company to operate in a fundamentally different way-with a different formula for making money, a new set of resources and processes, different expertise, and maybe a new way...Starting at €8.20
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The White Space Beyond: Creating New Markets
Johnson, Mark W.Book Chapter HBS-5770BC-ELeadership and People ManagementLarge groups of potential customers are shut out of a market because existing offerings are too expensive or complicated for them, or they lack access. That's a white space to be filled. Does your company have the resources to take advantage of this opportunity? In this chapter, Mark W. Johnson, chairman of Innosight and a strategic innovation thought leader, shows how business model innovation provides you with a powerful process to unlock excit...Starting at €8.20