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Pentium de Intel: Cuando fallan los Chips (A)
Greyser, Stephen A.; Klein, NormanCase HBS-513S09Leadership and People ManagementIntel, el fabricante de mayor venta de chips de computadoras microprocesadores, se encuentra en una situación de marca que ponen en peligro cuando una falla se revela en su chip más alto de la línea Pentium. La historia es noticia de primera plana durante semanas. La compañía invirtió decenas de millones de dólares en la publicidad de su chip Pentium de marca como un componente de alta calidad a través del lema de la campaña "Intel Inside". Los t...Starting at €8.20
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When an Executive Defects (HBR Case and Commentary)
Sharma, Anurag; Kesner, Idalene F.; Coleman, Kenneth L.; Greyser, Stephen A.; Burlingame, Hal; Galford, Robert; Rubin, Gregory S.Article HBS-97111-ELeadership and People ManagementThe news that one of the company's senior managers is leaving comes as a complete surprise to Paul Simmonds, CEO of Kinsington Textiles, Inc. (KTI). Ned Carpenter, KTI's vice president of operations for three years, writes in his resignation letter that he is leaving for a better opportunity. Simmonds soon learns that Carpenter's new job is at Daltex, one of KTI's main rivals in the intensely competitive carpet industry. In this fictitious case s...Starting at €8.20