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Peerless Potato Chips
Fairchild, Gregory B.; Jones, Liz IvaniwCase DARDEN-OB-1370-ELeadership and People ManagementThe Peerless Potato Chip Company (Peerless) is a private-label, family-owned-and-operated, national potato chip manufacturer specializing in organic chips. The CEO, Kate Kelly, had been with the company from the beginning—since her uncle had first started making chips more than 25 years earlier on his farm in the Shenandoah Valley region of Virginia. In fact, she’d been the primary architect of its growth and expansion. For the first time since ...Starting at €8.20
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How Do You Solve a Problem Like Marcus? - Teaching Note
Fairchild, Gregory B.; Kane, Mary BridgetTeaching Note DARDEN-OB-1310TN-ELeadership and People ManagementTeaching Note for product OB-1310Starting at €0.00
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Peerless Potato Chips
Fairchild, Gregory B.; Jones, Liz IvaniwCase DARDEN-OB-1370Leadership and People ManagementThe Peerless Potato Chip Company (Peerless) is a private-label, family-owned-and-operated, national potato chip manufacturer specializing in organic chips. The CEO, Kate Kelly, had been with the company from the beginning—since her uncle had first started making chips more than 25 years earlier on his farm in the Shenandoah Valley region of Virginia. In fact, she’d been the primary architect of its growth and expansion. For the first time since ...Starting at €8.20
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Peerless Potato Chips - Teaching Note
Fairchild, Gregory B.; Jones, Liz Ivaniw; Goldberg, RebeccaTeaching Note DARDEN-OB-1370TN-ELeadership and People ManagementTeaching Note for product OB-1370Starting at €0.00
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Peerless Potato Chips - Teaching Note
Fairchild, Gregory B.; Jones, Liz Ivaniw; Goldberg, RebeccaTeaching Note DARDEN-OB-1370TNLeadership and People ManagementTeaching note for product OB-1370Starting at €0.00