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Employer branding en Siemens: ¿quién lidera la marca (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368Innovation and Change, Leadership and People Management, MarketingEn 2015, Siemens se enfrentaba a una crisis de reclutamiento. En un momento en que la digitalización y la ciencia de datos eran claves para la ingeniería, se vio compitiendo con empresas como Google, Apple o Microsoft, mucho más atractivas para trabajar. De hecho, una encuesta de la propia compañía reveló que casi todos sus grupos de interés la veían como una empresa anticuada, poco atractiva y conservadora, una imagen que no reflejaba el trabajo...Starting at €8.20
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FC Barcelona y La Masia: desarrollando talento de clase mundial
Davila, Antonio; Lladó, Miquel; Sastre Boquet, IsaacCase SM-1673Business Ethics and Corporate Social Responsibility, Innovation and Change, Leadership and People ManagementEl F.C. Barcelona alcanzó un éxito global en Europa configurando un equipo formado principalmente por futbolistas desarrollados internamente, algunos de los cuales fueron aclamados como los mejores jugadores del mundo. En una época en la que los equipos más grandes luchan encarnizadamente para fichar al mejor talento, el F.C. Barcelona ha visto el desarrollo del talento interno no solo como algo necesario, sino como la manera de garantizar que lo...Starting at €8.20
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Siemens Employer Branding: Who Owns the Brand (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era in which digitization and data science were key in engineering, it found itself competing for talent against the likes of Google, Apple and Microsoft, while being perceived as a much less attractive place to work than those hotshot companies. After carrying out a survey, Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative comp...Starting at €8.20
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FC Barcelona and La Masia: Developing World-Class Talent
Davila, Antonio; Lladó, Miquel; Sastre Boquet, IsaacCase SM-1673-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, Leadership and People ManagementFC Barcelona achieved global success in European football by fielding a team comprised mainly of internally developed footballers, some of whom became hailed as the world's best players. In an era where the largest teams fight fiercely to sign the best talent, FC Barcelona has seen internal talent development not only as a necessity but as a way to ensure that the club values and culture are maintained, strengthened, and made into a lever for bui...Starting at €8.20
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Samia Mazari: Building a Personal Brand
Oliver, Xavier; Sastre Boquet, IsaacCase M-1388-EKnowledge and Communication, Leadership and People Management, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Starting at €8.20
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (B)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-209-EInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €5.74
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Tramsa Mobility en dificultades: enfrentándose a un ciberataque (B)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-209Information Technologies, Leadership and People ManagementEn verano de 2020, Tramsa Mobility, un transportista español que operaba varias concesiones de las administraciones públicas, fue víctima de un ataque de ransomware que amenazó seriamente la capacidad de la empresa para operar los miles de autobuses que daban servicio a algunas de las ciudades más grandes del país. El caso está dividido en tres subcasos, y describe cómo la empresa enfrentó la crisis, mostrando desafíos y dificultades distintas en...Starting at €5.74
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Tramsa Mobility en dificultades: enfrentándose a un ciberataque (C)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-210Information Technologies, Leadership and People ManagementEn verano de 2020, Tramsa Mobility, un transportista español que operaba varias concesiones de las administraciones públicas, fue víctima de un ataque de ransomware que amenazó seriamente la capacidad de la empresa para operar los miles de autobuses que daban servicio a algunas de las ciudades más grandes del país. El caso está dividido en tres subcasos, y describe cómo la empresa enfrentó la crisis, mostrando desafíos y dificultades distintas en...Starting at €5.74
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (B) (Portuguese Version, Brazil)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-209-PBInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €5.74
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Bodegas PRADOREY: Keys to the future of a family business in the winemaking industry - teaching note
Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacTeaching Note SMT-142-ELeadership and People Management, StrategyIn 2022, after several tough years turning the company around, Bodegas PRADOREY was finally looking towards the future. Founded in 1989, this family-owned winery had become an important winemaker within Ribera del Duero, one of Spain's Protected Designation of Origin (PDO) winemaking regions. But PRADOREY's road had not been an easy one. The winery had gone through difficult times in the 2010s, which could easily have ended the company. Thanks to...Starting at €0.00