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Anheuser-Busch and the Anti-Transgender Boycott of Bud Light (B)
David T.A. WesleyCase IVEY-W36313-ELeadership and People Management, MarketingIn response to the boycott of Bud Light, Anheuser-Busch InBev SA/NV leadership attempted to placate dissatisfied consumers by reaffirming their support for conservative values and distancing the company from both the executive in charge of the promotional campaign and the transgender influencer it had partnered with. This course of action, however, not only failed to repair the company’s relationship with conservative consumers but also drew furt...Starting at €5.74
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Pax Ellevate Global Women’s Leadership Fund: Investing Like a Feminist in the #MeToo Era
David T.A. Wesley; Alexandra RothCase IVEY-9B19C013-ELeadership and People ManagementThe senior vice-president for sustainable investing at the U.S.-based Pax World Funds, a leader in socially responsible investing, needed to identify and invest in companies for the company's Pax Ellevate Global Women's Leadership Fund, an investment fund that promoted labour rights through gender equality. The fund had more than US$200 million in assets under management, a 25 per cent one-year rate of return, and a three-year annual rate of retu...Starting at €8.20
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Pax Ellevate Global Women’s Leadership Fund: Investing Like a Feminist in the #MeToo Era - Teaching Note
David T.A. Wesley; Alexandra RothTeaching Note IVEY-8B19C013-ELeadership and People ManagementTeaching note for product 9B19C013.Starting at €0.00
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European Experience (A)
David T.A. Wesley; Henry W. LaneCase IVEY-9B02C031-ELeadership and People Management, StrategyA group of international business majors from a large Boston-area university traveled to Spain, France and Germany for a yearlong period of study and work. Some of the students described their initial impressions and reactions to living and studying in another country and functioning in another language. Topics discussed include adapting to life in Europe (including language, pace of life, personal space, smoking, local food, sexual norms, person...Starting at €8.20
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Religion in the Workplace: Tyson Foods, Inc.
Alexandra Roth; David T.A. WesleyCase IVEY-9B11C032-ELeadership and People ManagementThe case discusses an American food processor that embraced faith in the workplace, which helped to increase employee satisfaction and reduce turnover. Recently, Tyson Foods had sought to broaden its religious accommodation to reflect the changing demographics of its employees. At the time of the case, Christian fundamentalism was the predominant religion of Tyson and many employees and community members reacted negatively to the company’s effort...Starting at €8.20
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Anheuser-Busch and the Anti-Transgender Boycott of Bud Light (A)
David T.A. WesleyCase IVEY-W36311-ELeadership and People Management, MarketingIn 2023, Anheuser-Busch InBev SA/NV leadership faced a developing crisis in the United States after conservative backlash to a Bud Light promotional campaign in partnership with a transgender influencer led to a boycott of the brand. The promotional campaign aimed to appeal to a more diverse and inclusive audience but ultimately resulted in Bud Light losing significant sales and market share. This put the brand at risk of losing its competitive a...Starting at €8.20
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Anheuser-Busch and the Anti-Transgender Boycott of Bud Light - Teaching Note
David T.A. WesleyTeaching Note IVEY-W36312-ELeadership and People Management, MarketingTeaching note for W36311 and W36313.Starting at €0.00
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Being Different: Exchange Student Experiences
David T.A. Wesley; Henry W. LaneCase IVEY-9B04C005-ELeadership and People ManagementThis case is about African-American, Latin American and Asian undergraduate, international business majors from a Boston-area university who traveled to Spain, France and Germany for a year-long period of study and work. Presented are their experiences being minority students in Europe. The experiences range from annoying stares to aggressive propositions from men. This case can be used with the note The Changing Face of Europe: A Note on Immigra...Starting at €8.20
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European Experience (B)
David T.A. Wesley; Henry W. LaneCase IVEY-9B02C032-ELeadership and People ManagementAfter completing their exchange semester, the American students felt that they had gone beyond being mere tourists. However, for most, the reality of spending a term in Europe had turned out very different from their expectations. This supplement to the European Experience (A) case, product 9B02C031 continues the discussion as students finished their academic term and prepare for their work placements. This case is the second part of a case serie...Starting at €5.74
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European Experience (C)
David T.A. Wesley; Henry W. LaneCase IVEY-9B02C033-ELeadership and People ManagementFollows the experience of an American exchange student studying in Spain, as he embarks on a co-op work assignment with a major international manufacturing company. This supplement is the third part of a case series that is used to help prepare North American undergraduate business students for international exchange programs. Supplement to The European Experience (A), product 9B02C031, and European Experience (B), product 9B02C031.Starting at €5.74