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Young 1ove: Scaling in Botswana
Siegelman, R; Saucedo, MCase SGSB-E595-EEntrepreneurshipNoam Angrist cofounded Young 1ove with the promise of connecting young Africans to proven life-saving information. By massively scaling sexual health information campaigns that were previously shown in randomized trials to have significant impact, he hoped Young 1ove would be able to reach 1 million youth in Africa by 2017. However, while he and his team were less than a year into the project, they were already dealing with anfractuous governme...Starting at €8.20
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Lending Club: Part A
Siegel, R; Saucedo, MCase SGSB-E597-EEntrepreneurshipLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Starting at €8.20
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Lending Club: Part B
Siegel, R; Saucedo, MCase SGSB-E597B-EEntrepreneurshipLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Starting at €8.20
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Alchemist Accelerator
Glynn, J; Saucedo, MCase SGSB-E607-EEntrepreneurshipAlchemist Accelerator follows the story of Ravi Belani, founder and Managing Director of Alchemist Accelerator, as he leads one of the leading enterprise-focused accelerators in Silicon Valley. The case discusses the origins of the program, as well as the many challenges faced by Belani and his team as they seek out potential methods of scaling the program. The management team debate difficult choices, such as how to preserve the quality of the A...Starting at €8.20
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Live Ramp (A)
Siegel, R; Saucedo, MCase SGSB-E622A-EEntrepreneurshipThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Starting at €8.20
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Lending Club: Part A and B - Teaching note
Siegel, R; Saucedo, MCase SGSB-E597TN-EEntrepreneurshipLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Starting at €8.20
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Live Ramp (B)
Siegel, R; Saucedo, MCase SGSB-E622B-EEntrepreneurshipThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Starting at €5.74
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Live Ramp (A) - (B) - Teaching note
Siegel, R; Saucedo, MCase SGSB-E622TN-EEntrepreneurshipThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Starting at €5.74
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Atlassian: Sales
Bowman, K; , J, Lattin; Saucedo, MCase SGSB-E625-EEntrepreneurshipAtlassian: Sales examines the company’s unique, no-touch sales model for enterprise products that help teams track projects, collaborate, and build products. The case explores how the company developed and sold its first product, JIRA, and how early lessons helped shape the company’s no-touch sales model for all subsequent products. It then discusses the organizational effects of a low-price, volume-based model, and how the advocacy team and chan...Starting at €8.20
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Medium in 2017: Developing a New Model for Media
Siegel, R; Saucedo, M; Hsia, TCase SGSB-SM280-EStrategyThe Medium Corporation seeks to change how people author, consume and engage with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company developed a digital publishing platform and set of social network tools that allow people to spend substantive time with weighty issues facing society, business and politics. Fighting the trend of quick engagement with short-form content on the Internet, Medium wrestles w...Starting at €8.20