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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Cross-Functional Challenges in the Mobile Division (Spanish version)
Beer, Michael; Shelton, RachelCase HBS-415S03Leadership and People ManagementRoger Cahill has spent less than a year as head of the Mobile Division of BoldFlash, a flash memory component maker. On the corporate level, BoldFlash has adapted to an evolving and difficult marketplace, but the Mobile Division is struggling. The four groups within the unit refuse to work together, and the unit recently failed to capitalize on an important new product opportunity. To address the problems, Cahill has made a number of organization...Starting at €8.20
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Becton Dickinson: Innovation and Growth (A)
Sadun, Raffaella; Beer, Michael; Weber, JamesCase HBS-717419-EStrategyIn late 2015, CEO Vince Forlenza was reviewing Becton Dickinson's transformation efforts designed to enable the company to innovate and grow in a changing environment. Becton Dickinson had been a successful medical device company for over 100 years. In recent years, cost pressures were causing its major customers to consolidate, and also to rethink their purchasing practices-moving from looking for products to looking for cost-effective solutions...Starting at €8.20
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Allentown Materials Corporation: División de productos electrónicos (A)
Beer, MichaelCase HBS-403S14Leadership and People ManagementUna división de Allentown Materials Corp. tiene problemas financieros y de organización. Conflicto y falta de coordinación existen entre los grupos funcionales. Los empleados no tienen un sentido de dirección, y la moral es baja. La causa de estos problemas se encuentra en un cambio en el entorno empresarial, seguido de cambios en la organización y gestión. Un reescrito versión de un caso anterior.Starting at €8.20
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Colonial Food Services Co. (Spanish Version)
Beer, Michael; Clawson, James G.Case HBS-402S07Leadership and People ManagementEl primer caso en una serie de casos de cuatro partes que describe los acontecimientos que condujeron a una entrevista de evaluación del desempeño. Describe los antecedentes de la empresa.Starting at €8.20
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James Cranston (Spanish version)
Beer, Michael; Clawson, James G.Case HBS-402S08Leadership and People ManagementDescribes the attitudes, feelings, and perceptions of the manager who will conduct the performance appraisal interview.Starting at €8.20
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Merck Latin America (B): Argentina (Spanish Version)
Beer, Michael; Weber, JamesCase HBS-406S14Leadership and People ManagementComplementa el caso (A).Starting at €5.74
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SMA: División de productos microelectrónicos (C)
Beer, Michael; Tushman, Michael L.Case HBS-407S08Leadership and People ManagementComplementa el caso (B). Una versión reescrita de un suplemento antes.Starting at €5.74
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Assessing Managerial Talent at AT&T (A) (Spanish version)
Beer, Michael; Stein, EllenCase HBS-408S30Leadership and People ManagementProvides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates has managerial potential and why, and what specific development plans can be suggested.Starting at €8.20
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Valoración de la capacidad de gestión en AT&T (B)
Beer, Michael; Stein, EllenCase HBS-408S31Leadership and People ManagementComplementa el caso (A).Starting at €5.74