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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Revenue Management (Spanish version)
Dhebar, Anirudh; Brandenburger, AdamCase HBS-117S09StrategyBegins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal thrust of the case is on revenue management. First, there is a description of the principal pricing concepts, followed by two examples of pricing decisions facing American. Next, there...Starting at €8.20
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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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La amarga competencia entre Holland Sweetener Company y NutraSweet (G)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S21StrategyComplementa el caso (A).Starting at €8.20
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La amarga competencia entre Holland Sweetener Company y NutraSweet (F)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S20StrategyComplementa el caso (A).Starting at €5.74
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Judo Economics (Spanish Version)
Brandenburger, Adam; Kou, JuliaCase HBS-703S40StrategyLa década de 1990 vio una nueva ola de nuevas empresas en el negocio de las aerolíneas EE.UU.. Un participante, Kiwi International Air Lines, llevó a los cielos en septiembre de 1992 con una estrategia de atraer a los viajeros de pequeñas empresas que buscan ahorrar dinero, pero que carecen de la flexibilidad necesaria para reservar con antelación. Tarifas debían ser vinculado a las tarifas restringidas más bajos en el mercado, pero se ofreció de...Starting at €8.20
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The Holland Sweetener Co. vs. NutraSweet (B) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S16StrategySupplements the (A) case.Starting at €5.74
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The Holland Sweetener Co. vs. NutraSweet (C) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S17StrategySupplements the (A) case.Starting at €5.74
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The Holland Sweetener Co. vs. NutraSweet (D) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S18StrategySupplements the (A) case.Starting at €5.74
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The Holland Sweetener Co. vs. NutraSweet (E) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S19StrategySupplements the (A) case.Starting at €5.74