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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Before You Split that CEO/Chair (Spanish version)
Pozen, Robert C.Article HBS-F0604JLeadership and People ManagementWhat's the rationale for dividing the roles of chairman and CEO? Studies show that, usually, doing so has no effect on the company's performance.Starting at €8.20
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Arm Yourself for the Coming Battle over Social Security (Spanish version)
Pozen, Robert C.Article HBS-R0211CEconomicsThe U.S. Social Security system is in deep trouble--and that's not just bad news for your friends and family. It's also bad news for your company. Unless the Social Security system is changed, by 2041 the system will be utterly insolvent. In the next decade, the very prospect of the rising deficit will mean serious pressure on recent tax cuts, higher long-term interest rates, increased pension-funding costs, and other punishing conditions for U.S...Starting at €8.20
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Is It Fair to Blame Fair Value Accounting for the Financial Crisis
Pozen, Robert C.Article HBS-R0911G-EFinanceWhen the credit markets seized up in 2008, many heaped blame on "mark to market" accounting rules, which require banks to write down their troubled assets to the prices they'd fetch if sold on the open market - at the time, next to nothing. Recording those assets below their "true" value, critics argued, drove financial institutions toward insolvency. Proponents of marking to market, on the other hand, said it exposed executives' bad decisions. I...Starting at €8.20
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The Case for Professional Boards
Pozen, Robert C.Article HBS-R1012B-ELeadership and People ManagementWhen the world's largest financial institutions had to be rescued from insolvency in 2008, many experts laid the blame at the feet of corporate boards. But insufficient board oversight is a problem that had supposedly been solved in 2002. As the United States reeled from the blatant failures of corporate governance at Enron and WorldCom, Congress passed the famous Sarbanes-Oxley Act to prevent such failures from happening again. The new rules loo...Starting at €8.20
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Decoding CEO Pay*
Pozen, Robert C.; Kothari, S.P.Article HBS-R1704E-ELeadership and People ManagementEach year most public companies issue reports describing the pay packages of their CEOs. In them compensation committees attempt to explain the rationale behind the pay figures to the shareholders, who often must vote to approve them. The issue is, in their reports many committees adjust performance numbers in obscure and inappropriate ways that lead to overly generous CEO pay. And they do so using nonstandard criteria that are difficult for even...Starting at €8.20
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Radiant Cosmetics: What's in a Pout
Pozen, Robert C.; Hammond, Mary EllenCase HBS-310003-EIn 2006, Radiant Cosmetics president and CEO, Margaret Clark was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to position the product as a possible starting point for an expanded anti-aging line; and how to market and distribute the product internationally, particularly in France. Issues of intellect...Starting at €8.20
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Introduction to Mutual Funds
Pozen, Robert C.Case HBS-310117-EThis note is an excerpt from Professor Bob Pozen's book "The Mutual Fund Business" and is an introduction to mutual funds, contrasted with commercial banks.Starting at €8.20
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The DiagnoFirst Opportunity, Teaching Note
Pozen, Robert C.Teaching Note HBS-310118-ETeaching Note for [309112].Starting at €0.00
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Breaking the Buck
Pozen, Robert C.; Leonard, Elizabeth M.Case HBS-310135-EAfter an incredibly volatile six months since Lehman Brothers declared bankruptcy, Finbar McCall contemplated his options. As the investment manager of RPG Prime Reserve Fund, Inc. (RPGXX), McCall had just heard the news that the U.S. Treasury was extending the availability of insurance for eligible money market funds. When the insurance was first offered in September of 2008, RPGXX immediately applied for coverage. McCall's dilemma in February o...Starting at €8.20