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Cumulative Advantage
Lafley, A.G.; Martin, Roger; Gunther McGrath, Rita; Cook, Scott; Knudstorp, Jorgen Vig; Champion, DavidArticle HBS-R1701B-EStrategyWhy do companies routinely succumb to the lure of rebranding? Because, say A.G. Lafley and Roger L. Martin, the authors of "Customer Loyalty Is Overrated," they believe they must continually update their business models, strategies, and communications toStarting at €8.20
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The Overvaluation Trap
Martin, Roger; Kemper, AlisonArticle HBS-R1512H-ELeadership and People ManagementIn 2007, Chuck Prince, then the CEO of Citigroup, made a notorious comment about the subprime mortgage market: "As long as the music's playing, you've got to get up and dance. We're still dancing." Soon after, the financial system crashed, and that remark came to be seen as a cavalier justification for excessive risk taking by the bank. But authors Martin and Kemper raise another possibility: Prince may have been painted into a corner, because Ci...Starting at €8.20
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Design for Action
Brown, Tim; Martin, RogerArticle HBS-R1509C-ELeadership and People ManagementEver since it became clear that smart design led to the success of many products, companies have been employing it in other areas, from customer experiences, to strategy, to business ecosystems. But as design is used in increasingly complex contexts, a new hurdle has emerged: gaining acceptance of the "designed artifact" into the status quo. In fact, the more innovative a new design is, the more resistance it's likely to meet. The solution, say...Starting at €8.20
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The Rise (and Likely Fall) of the Talent Economy
Martin, RogerArticle HBS-R1410B-EEconomicsSince 1960 the U.S. economy has moved from largely financing the exploitation of natural resources to making the most of talent. The rewards to executives and financiers have skyrocketed as a result. But over the past two decades or so, the author argues, it has become increasingly clear that much of this talent is trading value rather than creating it: The fastest-growing group on the Forbes 400 list is hedge fund managers. What's more, stock-ba...Starting at €8.20
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Rethinking the Decision Factory
Martin, RogerArticle HBS-R1310E-ECompanies everywhere compete to find the best talent in knowledge work, and often wind up with thousands of expensive employees who aren't as productive as hoped. So they lay off a huge number of them, and soon after are out recruiting again. This binge-and-purge cycle is highly destructive, writes the author: Aside from the human and social costs involved, it is an extremely inefficient way to manage any resources, let alone knowledge workers. T...Starting at €8.20
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Bringing Science to the Art of Strategy
Lafley, A.G.; Martin, Roger; Rivkin, Jan W.; Siggelkow, NicolajArticle HBS-R1209C-EStrategyMany managers feel doomed to trade off the futile rigor of ordinary strategic planning for the hit-or-miss creativity of the alternatives. In fact, the two can be reconciled to produce novel but realistic strategies. The key is to recognize that conventional strategic planning, for all its analysis, is not actually scientific--it lacks the careful generation and testing of hypotheses that are at the heart of the scientific method. The authors out...Starting at €8.20
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The Innovation Catalysts
Martin, RogerArticle HBS-R1106E-EA few years ago the software development company Intuit realized that it needed a new approach to galvanizing customers. The company's Net Promoter Score was faltering, and customer recommendations of new products were especially disappointing. Intuit decided to hold a two-day offsite for the company's top 300 managers with a focus on the role of design in innovation. One of the days was dedicated to a program called Design for Delight. The cente...Starting at €8.20
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The Public Corporation Is Finally in Eclipse
Martin, RogerArticle HBS-F1404F-EEconomicsIn 1989 Michael C. Jensen wrote an article for HBR titled "Eclipse of the Public Corporation," in which he analyzed early leveraged buyouts and identified a new form of corporate organization, the LBO association, which he believed would eventually outperform the traditional public company. Here Martin agrees with Jensen's assessment but acknowledges that it won't come to pass for some time, primarily because LBO associations rely on the existenc...Starting at €8.20
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A Wealth of Experience: Using the Past, Inventing the Future--Cultivating Your Integrative Thinking Skills
Martin, RogerBook Chapter HBS-8219BC-EYour experiences form your most practical and tangible knowledge. This chapter illustrates how experiences that deepen mastery and nurture originality are the most powerful in enhancing integrative thinking capacity. This chapter is excerpted from "The Opposable Mind: How Successful Leaders Win Through Integrative Thinking."Starting at €8.20
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A Leap of the Mind: How Integrative Thinkers Connect the Dots
Martin, RogerBook Chapter HBS-8217BC-EThis chapter reviews three powerful tools for improving your integrative thinking capacity, offering aspiring integrative thinkers a few lessons from the work of Taddy Blecher, cofounder of CIDA City Campus, an innovative South African university. This chapter is excerpted from "The Opposable Mind: How Successful Leaders Win Through Integrative Thinking."Starting at €8.20