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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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La planta de Union Carbide en Bhopal (B)
Kou, Julia; Spar, Debora L.Case HBS-704S19EconomicsDescribe las secuelas de la explosión en Bhopal.Starting at €5.74
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Evaluando las prácticas de negocio en el extranjero
Galton, Zanley; Spar, Debora L.Case HBS-710S19EconomicsA medida que las empresas se expanden por todo el mundo, cada vez más empresas se ven obligadas a lidiar con las definiciones de conducta extranjera "aceptable". Lo que diferencia a un "soborno" de una "comisión"? En caso de que los administradores extranjero referirse a las costumbres locales o sus propias leyes nacionales para determinar cómo responder a situaciones ambiguas o contradictorias? La caja contiene 10 escenarios de corto y pide a lo...Starting at €8.20
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Nike and International Labor Practices (Spanish version)
Spar, Debora L.; Burns, JenniferCase HBS-712S17EconomicsNike and International Labor Practices' is set in the mid-1990s, when Nike, one of the world's most successful footwear companies, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it," Nike is suddenly being portrayed as a firm that relies on low-cost, exploited labor in its overseas plants. Nike officials vigorously deny the charges, claiming that Nike has no control ove...Starting at €8.20
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The Pharmaceutical Industry Faces AIDS in Africa (Spanish version)
Bartlett, Nicholas; Spar, Debora L.Case HBS-712S18EconomicsIn the final years of the 20th century, the world was hit by a plague of epidemic proportions--AIDS, a life-threatening disease that remained stubbornly immune to any cure or vaccine. In the developed nations of the West, AIDS was slowly brought under control through a combination of education, prevention, and cutting-edge medicines. But in the developing world, where health care expenditures were often paltry, AIDS continued to rampage. By the y...Starting at €8.20
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Extend Fertility: Conceiving the Market for Egg Preservation (A)
Spar, Debora L.; Hull, OliviaCase HBS-719019-EStrategyThe case follows entrepreneur Christy Jones as she tries to imagine, and then build, a firm that will enable young women to preserve their eggs -- and thus extend their fertility. In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman's eggs were extracted and stored at low te...Starting at €8.20
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Afghanistan 2006: Building a Brand New State
Maurer, Noel; Spar, Debora L.; Trumbull, GunnarCase HBS-707033-EEconomicsIn 2006, Afghanistan remains a country in turmoil. It has a newly elected democratic government, a rebounding economy, and considerable economic potential. But the country is still torn by rival factions and dominated by the opium trade. Explores how Afghanistan has been rebuilt since the U.S. invasion of 2001, and what it means to create a modern state. Can state institutions be imposed from the outside? And what are the prospects for democracy ...Starting at €8.20
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Afrigen Biologics: Vaccines for the Global South, Teaching Note
Spar, Debora L.; Comeau, JuliaTeaching Note HBS-323098-EEconomicsTeaching note to case 323030Starting at €0.00
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Facebook Faces the Regulators
Spar, Debora L.Case HBS-720019-EEconomicsThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In the fall of 2019, Facebook and its CEO Mark Zuckerberg are facing increased scrutiny on multiple fronts. Regulators from around the globe are threatening the company with punitive measures. Users are organizing against it. But there is little consensus around what, precisely, Facebook has done wrong...Starting at €8.20
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Network Associates : Asegurando Internet
Burns, Jennifer; Spar, Debora L.Case HBS-703S08EconomicsSigue la trayectoria de una empresa a través de un terreno inexplorado de la regulación gubernamental y la Internet. En marzo de 1998, Network Associates anunció que comenzaría a vender el software de cifrado de gran alcance de su filial holandesa. Tal medida se veía al gobierno de EE.UU. como una violación de las normas de exportación, pero la empresa confía en que había operado dentro de los límites de la ley. De hecho, Network Associates parec...Starting at €8.20