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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Negotiating the P&G Relationship with Wal-Mart (Spanish version)
Sebenius, James K.; Knebel, EllenCase HBS-908S01StrategyDescribes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding negotiations are described, starting with a canoe trip Pritchett took with Wal-Mart founder Sam Walton. Provides insight into various negotiating situations as well as key lessons ...Starting at €8.20
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Confidential Information for Elcer Products Division President (Spanish version)
Sebenius, James K.; Subramanian, GuhanCase HBS-910S03StrategyIn a six-party negotiation exercise, the TNDA Corp. plans to sell Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the Elcer Divisional management role. Challenges include how to set up and implement the most promising sales process, come up with the right deal, and choose the best tactical approach given each party's role and objectives. This negotiatio...Starting at €8.20
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Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A) (Spanish Version)
Sebenius, James K.; Qian, Cheng (Jason)Case HBS-916S02StrategyEsquel Group, fabricante de camisas de calidad que conduce, intentó negociar asociaciones a largo plazo con los agricultores a menudo explotadas en Xinjiang (China occidental) para adquirir una variedad de algodón superior. Tratando de conseguir una gran cantidad de algodón especialidad de una manera ética y socialmente responsable, Esquel emprendió una importante iniciativa de 2002 para negociar contratos de creación de valor entre sí, los gobie...Starting at €8.20
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Tommy Koh: Background and Major Accomplishments of the Great Negotiator, 2014 (Spanish Version)
Sebenius, James K.; Green, Laurence A.Case HBS-918S15StrategyLogros significativos relacionados con la negociación, de la carrera del Embajador Tommy Koh, de Singapur se destacan en forma breve, junto con elementos de su fondo y su carrera. A la luz de estos logros, Koh fue seleccionado como el ganador del Gran Premio del 2014 negociador, presentado por el Programa de Negociación, un consorcio interuniversitario de la Universidad de Harvard, MIT y Tufts que se basa en la Escuela de Derecho de Harvard. Resú...Starting at €8.20
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Negotiating the Spirit of the Deal (Spanish version)
Fortgang, Ron S.; Lax, David A.; Sebenius, James K.Article HBS-R0302EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Most experienced negotiators are comfortable working out the terms of an economic contract--they bargain for the best price, haggle over equity splits, and finesse detailed exit clauses. Yet these same seasoned professionals spend so much time ironing out the lette...Starting at €8.20
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Deal Making 2.0: A Guide to Complex Negotiations
Lax, David A.; Sebenius, James K.Article HBS-R1211G-EMost big deals--megamergers, major sales, infrastructure projects--are built on a series of smaller ones. Each component deal presents a tactical challenge, but sequencing the parts in a way that achieves the target outcome is a strategic challenge that can unfold over months or years. This process, which the authors call a negotiation campaign, must generally be conducted on several fronts, each involving multiple parties. A multifront campaign ...Starting at €8.20
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John Branca: Negotiating Michael Jackson's Thriller (A)
Sebenius, James K.; Green, AlexCase HBS-920027-EJohn Branca, attorney to pop musician Michael Jackson, must negotiate a series of deals on behalf of his client in order to safeguard his financial interests and creative license during a period of rising stardom.Starting at €8.20
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High Drama in Milford (B)
Sebenius, James K.; Mohamed, FarzanaCase HBS-920035-EStrategyStarting at €5.74
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Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters
Eisenmann, Thomas R.; Ghosh, Shikhar; Sebenius, James K.Case HBS-812102-EEntrepreneurshipCase provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, in a negotiation to license technology to Green Mountain Coffee Roasters (GMCR). The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig'...Starting at €8.20