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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Escoger ganadores: una conversación con el director de MacArthur Fellows Program, Daniel J. Scolow
Socolow, Daniel J.; Coutu, Diane L.Article HBS-R0705HLeadership and People ManagementEn el mundo de los negocios, "creatividad" se ha convertido en la última moda. ¿Cómo atraer, nutrir y dirigir al pueblo de extraordinario talento que se van a plantear con el siguiente Lipitor, Sony Walkman, o iPod es un tema duradera entre los empresarios. A medida que el director del Programa de Becarios MacArthur, Daniel J. Socolow tiene una experiencia considerable con el proceso de erradicar a la creatividad. En esta conversación con el edit...Starting at €8.20
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Technology and Human Vulnerability (Spanish version)
Turkle, Sherry; Coutu, Diane L.Article HBS-R0309BService and Operations ManagementFor most of the last 50 years, technology knew its place. It's very different today. Technology is not only ubiquitous but has become highly intrusive as well. On the Internet, people invent imaginary identities in virtual chat rooms. Children are growing up with interactive toy animals. If we want to be sure we'll like who we've become in 50 years, we need to take a closer look at the psychological effects of current and future technologies. The...Starting at €8.20
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Spotting Patterns on the Fly: A Conversation with Birders David Sibley and Julia Yoshida (Spanish version)
Sibley, David; Yoshida, Julia; Coutu, Diane L.Article HBS-R0211BStrategyRecognizing and anticipating change in industry patterns is a core competence for companies today, allowing managers to capitalize on opportunities before they are apparent to others. Yet, companies are far from mastering how to recognize such patterns, especially at the strategic level, where information is usually less profuse and much less precise. Pattern recognition is not a new skill, though, at least not to people outside the business worl...Starting at €8.20
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Losing It (HBR Case Study and Commentary)
Coutu, Diane L.; Jamison, Kay Redfield; Meen, David E.; Pearlstine, Norman; Primus, RichardArticle HBS-R0404A-ELeadership and People ManagementIt's worse than I thought....She's completely lost her mind, says Harry Beecham, the CEO of blue chip management consultancy Pierce and Co. The perplexed executive was in a hotel suite with his wife in Amsterdam, the latest stop on his regular trek to dozens of Pierce offices worldwide. In his hand was a sheaf of paper--the same message sent over and over again by his star employee and protegee Katharina Waldburg. The end of the world is coming, ...Starting at €8.20
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Creativity Step by Step: A Conversation with Choreographer Twyla Tharp
Tharp, Twyla; Coutu, Diane L.Article HBS-R0804B-EMost people believe that creative genius is a predetermined personality trait reserved for only a gifted few. Tharp - an award-winning choreographer who has revolutionized dance in our time - firmly rejects that notion. "Everyone can be creative," she says, "but you have to prepare for it with routine." The winner of a MacArthur fellowship, a Tony award, and two Emmys, Tharp has been the artistic force behind her own dance company, Broadway shows...Starting at €8.20
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Creatividad paso a paso
Tharp, Twyla; Coutu, Diane L.Article HBS-R0804BKnowledge and CommunicationLa mayoría de la gente cree que el genio creativo es un rasgo de la personalidad predeterminada reservado para sólo unos pocos regalado. Tharp - un premiado coreógrafo que ha revolucionado la danza en nuestro tiempo - rechaza firmemente esa idea. "Todo el mundo puede ser creativo," dice ella, "pero hay que prepararse para ello con la rutina." El ganador de una beca MacArthur, un premio Tony, y dos Emmys, Tharp ha sido la fuerza artística detrás d...Starting at €8.20
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Picking Winners: A Conversation with MacArthur Fellows Program Director Daniel J. Socolow
Socolow, Daniel J.; Coutu, Diane L.Article HBS-R0705H-ELeadership and People ManagementIn the business world, "creativity" has become the latest buzzword. How to attract, nurture, and direct the extraordinarily talented people who will come up with the next Lipitor, Sony Walkman, or iPod is an enduring topic among businesspeople. As the director of the MacArthur Fellows Program, Daniel J. Socolow has considerable experience with the process of rooting out creativity. In this conversation with HBR senior editor Diane Coutu, he descr...Starting at €8.20
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Sense and Reliability: A Conversation with Celebrated Psychologist Karl E. Weick (Spanish version)
Weick, Karl E.; Coutu, Diane L.Article HBS-R0304FLeadership and People ManagementMost of us see the organizations we operate in--our schools or companies, for instance--as monolithic and predictable, subjecting us to deadening routines and demanding from us dehumanizing conformity. But companies are more unpredictable and more alive than we imagine, according to Karl Weick, a psychology professor at the University of Michigan and an expert on organizational behavior. Weick says executives can learn a lot about managing the un...Starting at €8.20
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I Was Greedy, Too (Spanish version)
Coutu, Diane L.Article HBS-R0302BAmericans are outraged at the greediness of Wall Street analysts, dot-com entrepreneurs and, most of all, chief executive officers. How could Tyco's Dennis Kozlowski use company funds to throw his wife a million-dollar birthday bash on an Italian island? How could Enron's Ken Lay sell thousands of shares of his company's once high-flying stock just before it crashed, leaving employees with nothing? Even America's most popular domestic guru, Marth...Starting at €8.20