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The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft
Rayport, Jeffrey; Kelley, Julia; Schwalb, NathanielCase HBS-818111-EEntrepreneurshipAs of early 2018, five U.S. technology companies-Google, Apple, Facebook, Amazon, and Microsoft-were among the largest companies in the world. Similarly, three Chinese technology firms-Baidu, Alibaba, and Tencent, or BAT-had emerged as global players due in part to the protection of China's "Great Firewall," which made it more difficult for foreign companies to compete in Chinese markets. As these companies continued to scale by branching into ne...Starting at €8.20
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Index
Alvarez, Jose B.; Kelley, JuliaCase HBS-518038-EMarketingIn December 2017, Marc Freed-Finnegan and Jonathan Wall, the co-founders of retail technology company Index, had to discuss the company's direction as they entered 2018. Five years earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index's first product was a customer database tool that allowed brick-and-mortar retailers to col...Starting at €8.20