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Whole Foods under Amazon
Campbell, Dennis; Sandino, Tatiana; Barnett, James; Snively, ChristineCase HBS-118074-EAccounting and ControlIn August 2018, Amazon acquired Whole Foods Market for $13.7 billion. Whole Foods was struggling with high costs and faced growing competition from traditional supermarkets offering more organic products. Prior to the acquisition, Whole Foods began rolling out a new order-to-shelf (OTS) inventory management system that many observers believed had led to shortages. For years, store team leaders at Whole Foods were empowered to make inventory decis...Starting at €8.20
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VMware and the Public Cloud
Sadun, Raffaella; Snively, ChristineCase HBS-717480-EStrategyIn 2015, VMware, a pioneer in server and network virtualization and a member of parent company EMC's "federation" of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud Air offering. In order to gain market share and compete with major cloud providers Amazon Web Services and Microsoft Azure, what strategy should VMware pursue? Should the company t...Starting at €8.20