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Amazon Alexa and Patient Engagement
Wood, Stacy; Schulman, KevinCase SGSB-SM328-EStrategyThe Palo Alto Health System had three hospitals, 1,600 physicians, and over 1 million patients each year - and a new risk-based model that incentivized the prevention of illness, as well as early intervention in patients with chronic illness. Engaging with patient populations involved clinical interventions, but also involved a marketing approach to encourage patients to adopt health behaviors and keep following those practices. This case study...Starting at €8.20