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Managing Growth (Spanish version)
Huckman, Robert S.; Pisano, Gary P.Case HBS-611S08Service and Operations ManagementConsiders the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue-typically viewed as a low-cost carrier (LCC)-made a move that is often considered antithetical to the LCC model. Specifically, JetBlue moved from a single aircr...Starting at €8.20
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BYD Company, Ltd. (Spanish version)
Huckman, Robert S.; MacCormack, AlanCase HBS-614S03Service and Operations ManagementConsidera si BYD Co., Ltd., el mayor fabricante chino de baterías recargables, debe entrar en la industria del automóvil chino mediante la adquisición de Qinchuan automático, un fabricante de automóviles de propiedad estatal. Establecer justo después de la oferta pública inicial de BYD en la Bolsa de Hong Kong en 2002, que describe el desarrollo del enfoque de trabajo intensivo de BYD para la fabricación de baterías - un enfoque decididamente dif...Starting at €8.20
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Amazon Web Services (Spanish version)
Huckman, Robert S.; Pisano, Gary P.; Kind, LizCase HBS-612S02Service and Operations ManagementConsiders the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces increased competition from established technology giants, such as Google, Microsoft, and IBM. Students are asked to consider whether entry into web services by Amazon, which had est...Starting at €8.20
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Managing Orthopaedics at Rittenhouse Medical Center (Spanish version)
Bohmer, Richard; Huckman, Robert S.; Bozic, Kevin J.; Weber, JamesCase HBS-617S06Service and Operations Management(1) gain a better understanding of operational focus and the concept of a "focused factory" in health care, (2) consider the concept of a "factory within a factory" in the context of an academic medical center, and (3) build an appreciation of the managerial challenges associated with operating related, and often competing, business units within the same organization.Starting at €8.20
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Tiene problemas para mantener sus operaciones enfocadas
Huckman, Robert S.Article HBS-R0909KService and Operations ManagementComo empresa amplía con el tiempo, puede perder el borde operativo que condujo a su éxito inicial. fortalezas centrales se atrofian, la eficiencia o la calidad se resiente, y rivales más nítidas cerca de tomar ventaja de la pérdida de concentración. En su clásico artículo "La fábrica Focused" (HBR mayo-junio de 1974), Wickham Skinner propuso que los fabricantes cuyas líneas de productos habían proliferado crear unidades especializadas, cada uno d...Starting at €8.20
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New Balance Athletic Shoe, Inc. (Spanish version)
Bowen, H. Kent; Huckman, Robert S.; Knoop, Carin-IsabelCase HBS-609S04Service and Operations ManagementConsiders whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok--a transaction that would join the second- and third-largest companies in the industry. Highlights the unique aspects of New Balance's strategy--focusing on fit and performance by offering long-lived shoes in a wide variety of widths and eschewing celebrity endorsement of its products--and disc...Starting at €8.20
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Flextronics International, Ltd. (Spanish version)
Huckman, Robert S.; Pisano, Gary P.Case HBS-605S06Service and Operations ManagementDescribes Flextronics' evolution from providing outsourced manufacturing services for original equipment manufacturers (OEMs) in the electronics industry to developing entire unbranded products for purchase by OEMs. In 2001, Flextronics began a development program that yielded several unbranded cell phones that--even by the admission of several OEMs--delivered performance comparable to that of branded products at a significantly lower cost. Nonet...Starting at €8.20