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Can You Balance a One-Legged Stool: Multidimensional Business Models
Mullins, John; Komisar, RandyBook Chapter HBS-5369BC-EEntrepreneurshipWhile you may think that your company can get away with having a strong revenue model or healthy gross margins alone, companies are most successful when the five elements of their business models--revenue, gross margin, operating expenses, working capital, and investment--work together. In this chapter, the authors examine three highly entrepreneurial companies whose success rested on their multidimensional business models: Zara, Amazon, and Celt...Starting at €8.20