This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
eReading: Kindle de Amazon
Anand, Bharat N.; Olson, Peter W.; Tripsas, MaryCase HBS-711S17StrategyEn noviembre de 2007, Amazon presentó el Kindle, el primer lector electrónico con la funcionalidad inalámbrica. El caso describe el lanzamiento del Kindle y proporciona información sobre los jugadores representativos de la industria (o ecosistema más amplio) que son susceptibles de ser afectados y reaccionan entre ellos: Penguin (la editorial educativa líder), Barnes & Noble (la más grande y bricks- -mortar minorista), Apple y Sony (como los fabr...Starting at €8.20
-
eReading: Amazon's Kindle
Anand, Bharat N.; Olson, Peter W.; Tripsas, MaryCase HBS-709486-EStrategyIn November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected, and react: including Penguin (the leading educational publisher), Barnes & Noble (the largest bricks-&-mortar retailer), Apple and Sony (as manufacturers of competing devices), Goo...Starting at €8.20